Sunday, May 24, 2020

The Decision Of Our Final Residential Location Choice Model

Before the decision of our final residential location choice model, we tested how preferences of residential location are different among age and income groups. Stratifying the sample of households by age and income is helpful to identify some of the heterogeneity in housing preferences among different market segments as well as investigate whether differences of location preferences exist between different groups. All the household location choice models performed reasonably well as shown in table 1, 2, and 3. The empirical results show that different age groups have different residential location preferences. As shown in Table 1, the access to employment is statistically significant and positive in Groups 1 and 3 but insignificant in Group 2. This result implies that job opportunity is an important factor in the household residential location choice decision, especially for the young and old household groups. On the other hand, households in Group 2 do not tend to prefer the locati on where job opportunity is relatively good, although it is not statistically significant. Rather, land price is positive and significant in Group 2, which means they are likely to choose the location where land price is high. This may be because most households in Group 2 consider their children’s education in their residential location decision. In specific, good education environment including public and private schools is a very important factor in Korea. However, we do not include theShow MoreRelatedBefore The Decision Of Our Final Residential Location Choice1426 Words   |  6 PagesBefore the decision of our final residential location choice model, we tested how the preferences of residential location are different among age and income groups. Stratifying the sample of households by age and income is helpful to identify the heterogeneity in housing preferences among different market segments as well as investigate whether differences in location preferences exist betw een different groups. All the household location choice models performed reasonably well as shown in Table 1~3Read MoreTravel Demand Forecasting for Gold Coast, Queensland Essay3702 Words   |  15 Pages(Source: Goal Coast City Council website) For a Civil Engineer, the mission of analysing the land should be undertaken before familiarising the model network. The necessity of this stage is to check the current of future system could accommodate the travel demand. For new cities, by applying the land use analysis, the engineers could determine the location of roads that they should construct also the number of lanes For existing cities, we could check whether a road network plan can accommodate demandRead MoreAnalysis of a Business Plan3837 Words   |  15 Pagesanalysis. A business plan is the tool by which the business merits can be evaluated it is a written description of the business future Entrepreneur, [1]. This decision is between two different business ideas, and the business plans will test the validity of these two ideas and help to make a decision with respect to the investment decision. The first business idea is a bar called Stock Market. The concept is that the price of beer will fluctuate with demand. If people are buying IPA, then the priceRead MoreBusiness Strategies Of Oil And Gas Industry Essay1977 Words   |  8 PagesEnergy all have unique strategies in the industry. Interest in this fascinating industry was chosen because it was relevant to the local environment. This industry also employed many people across the state. This will provide some perspective into decisions th at are made in local and global oil and gas companies. Article Summaries As the oil and gas industry changes, business strategies change. Following are five article summaries over business strategies within the oil and gas industry. Stower, anRead MoreFinal Business Model and Strategic Plan5056 Words   |  21 Pagesï » ¿ Final Business Model and Strategic Plan Bus/ 475 Final Business Model and Strategic Plan Table of Contents Executive Summery†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Internal Controls†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Vision, Mission, and Value Proposition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 SWOTT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11 Balance Score Card†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreReal Estate Appraisal: a Review of Valuation Methods8210 Words   |  33 Pagesbrief overview of the methods used in real estate valuation. Valuation methods can be grouped as traditional and advanced. The traditional methods are regression models, comparable, cost, income, profit and contractor s method. The advanced methods are ANNs, hedonic pricing method, spatial analysis methods, fuzzy logic and ARIMA models. Practice briefing: Real estate appraisal 383 Elli Pagourtzi and Vassilis Assimakopoulos Thomas Hatzichristos Nick French Introduction Real property isRead MoreSip Report on Real Estate Company10410 Words   |  42 PagesAUG, 2012 AUTHORIZATION This is to certify that the project entitled â€Å"A CRITICAL STUDY MARKETING STRATEGIES OF EARTH INFRASTRUCTURES LTD.† is submitted as partial fulfillment  of the requirement of PGDM Program of ‘IMS NOIDA’  and is a record of our own bonafide work and has been carried out under my supervision and has not been submitted else for any other purpose.    Company Guide Mr. ANKUR GOEL | Faculty Guide DR. VANDANA MATHUR | Name  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Read MoreSwot Analysis Finance Department Accounts Department13110 Words   |  53 Pagesstronger leadership in areas where it will add best value. And so we continue (amongst other work) our product assurance, industry research strategy, information access and productivity work for the coming year. BRANZ GROUP BRANZ has carefully plotted a course through 3 long years of significant industry downturn, with commensurate impacts on the Building Research Levy and commercial revenues. Our 10-year financial modelling enabled us to run deficits for a few years, drawing on historical Read MoreSarasvathy, Causation and Effectuation-Toward a Theoretical Shift from Economic Inevitability to14504 Words   |  59 Pageshanging on, and finally achieving our intention-this is action, this is effectuation in the only shape in which, by a pure experience-philosophy, the whereabouts of it anywhere can be discussed. Here is creation in its first intention, here is causality at work (James, 1912: 181, 183). We know how to advise a society, an organization, or an individual if we are first given a consistent set of preferences. Under some conditions, we can suggest how to make decisions if the preferences are only consistentRead MoreAdvocacy Core Units 301 304 Learner pac Essay27222 Words   |  109 Pagesand social model of disability 81 Non Instructed Advocacy 85 Handouts Exercises to accompany taught sessions 102  © Kate Mercer Training www.katemercer-training.com 4 Learning Outcomes Underpinning the Units 301 The Purpose and Principles of Independent Advocacy This module explores what independent advocacy is and what it does. When studying this, you will learn about the purpose of advocacy, why it exists and its history. You will also learn about different advocacy models that have emerged

Monday, May 18, 2020

Evaluation Of A Telephone Based Peer Support Intervention...

When nurses understand research, they can begin to implement changes that will benefit client care and outcomes. However, many nurses do not know how to read research studies and are unable to advocate for change in their practice. The purpose of this paper is to critically appraise a research article titled, Quasi-Experimental Evaluation of a Telephone-based Peer Support Intervention for Maternal Depression by Letourneau, N., et al. (2014) by evaluating and critiquing sections of the study. The objective of this paper is to determine if the study provided valid and reliable information that can be used to implement into nursing practice. Research Problem The research problem the researchers are purposing is that there is a need to find acceptable and efficient treatments to prevent the long-term effects of postpartum depression (PPD) in mother-child interaction and the development of the child. This study is essential to nursing because it is nurses that may initially detect PPD in postpartum patients, as well, early detection is crucial to get treatment right away. The nurse can play a significant role in ensuring that his or her patient receives proper treatment. Research Purpose The purpose of the study is to examine TBPS and if it is an effective intervention (independent variable) for mothers with depression (dependent variable) who are one to twenty-four months postpartum. In addition, the researchers are examining the satisfaction level of the TPBS line forShow MoreRelatedSmoking Cessation Of Pregnancy : Review Of Current Strategies9414 Words   |  38 PagesFax: +61299266521 Email: gemma.figtree@sydney.edu.au 7 ABSTRACT: Cigarette smoking in pregnancy is a universal problem that compels us to continuously explore different strategies aimed at increasing high quit rates in this population group. Maternal smoking during pregnancy has been linked to increased risk of obstetric and foetal adverse outcomes. Barriers to quitting are multi-factorial and the approach needs to be versatile and patient specific, taking into consideration the dynamics of ethnicityRead MoreThe Policy Of Healthy Families America2205 Words   |  9 Pageslike all of the parents to abide by and that is that they must enroll prenatally or three months after birth (Implementing Healthy Families America, 2015). The program is volunteer based and is laid out as follows; standardized test, screenings and evaluations are done usually by a hospital or physician, nurses, support groups, etc to determine the families who are at risk for child mistreatment such as abuse. Home care is then provided to these families by staff that has been extensively trainedRead MoreThe Medical Model of Health3163 Words   |  13 Pagesnet for children has become increasingly porous. The primary-care clinician is enjoined to provide anticipatory guidance, to perform developmental surveillance, to prevent unintentional injuries, to recognize and address parental substance use and depression, to solve issues of child abuse and family violence, to advocate with the school system and other social agencies, to manage behavioral and family issues, etc--all in the context of a 20-minute health supervision visit. Clearly there is a limitRead MoreCounseling Abused Women7410 Words   |  30 PagesAbused Women: Factors Cont ributing to Successful Outcome Table of Contents Introduction Part One: Violence against women The Problem Consequences of violence Origins of violence Part Two: Treatment/Intervention models Service and treatment options Medications Community Treatment/Intervention Part Three: Client/Family participation Client participation Family involvement Part Four: Special needs Abuse of women with disabilities Equity/ Access to treatment Part Five: Parties’ promotionRead MoreCommunity Health Nursing Final Exam Study Guide Essay15874 Words   |  64 PagesHealth care for homeless, why is it so costly? They typically have to stay in the hospital for a longer amount of time because they have a lot more co-morbidities that need to be treated. Being brought to the ED is extremely expensive. Critical interventions are very costly, and so are all the diagnostic tests that must be done. They usually don’t have insurance. High mental heath issues in the homeless population. High risk for infections, trauma, violence. Don’t age very well. Where do they seekRead MoreMedical Test with Answers Essay example16933 Words   |  68 Pagesillness and enhance general health and quality of life, such as immunization (A). Health screenings (B and C) are the mainstay of secondary prevention and include interventions designed to increase the probability that disease is diagnosed early when treatment is likely to result in cure. Tertiary prevention (D) includes interventions aimed at disability limitation from disease, injury, or disability. Category: Community Health  ¶ The school nurse is reviewing health risks associated with extracurricularRead MoreHesi Practice31088 Words   |  125 Pages20-year-old mother of a premature newborn smoked cigarettes during her pregnancy. Her son is a client in a neonatal intensive care unit and has a diagnosis of acute respiratory distress syndrome. Because the mother is Roman Catholic, which nursing intervention would be most appropriate for the nurse to discuss with her? A. Baptism of the infant. B. Circumcision of the infant. C. Last rites for the infant. D. Sacraments of the sick for the mother. 10. A client with shock brought on by hemorrhage has aRead MoreComprehensive 1 Essay18452 Words   |  74 Pagesillness and enhance general health and quality of life, such as immunization (A). Health screenings (B and C) are the mainstay of secondary prevention and include interventions designed to increase the probability that disease is diagnosed early when treatment is likely to result in cure. Tertiary preventio n (D) includes interventions aimed at disability limitation from disease, injury, or disability.   Category:   Community Health Awarded 1.0 points out of 1.0 possible points. 3. 3.ID: 310974983 TheRead Morepreschool Essay46149 Words   |  185 PagesDepartment can be obtained without charge by writing to the CDE Press Sales Office, California Department of Education, 1430 N Street, Suite 3207, Sacramento, CA 95814-5901; faxing to 916-323-0823; or calling the CDE Press Sales Office at the telephone number shown above. Notice The guidance in the California Preschool Learning Foundations (Volume 2) is not binding on local educational agencies or other entities. Except for the statutes, regulations, and court decisions that are referencedRead MoreThe Social Impact of Drug Abuse24406 Words   |  98 Pagesinter-agency group. The names of the organizations that provided information for this paper appear below. The purpose of the paper is twofold: first, to examine the social and economic impact of drug abuse from a broad international perspective. Secondly, based on that analysis, to suggest how problems of drug abuse prevention and control can be addressed in a constructive, coordinated manner. The paper concerns primarily narcotic drugs and psychotropic substances but also includes, where appropriate, information

Wednesday, May 13, 2020

College Is Like A Marriage - 1855 Words

College is like a marriage. You can marry a Christian, a non-Christian, or no one at all. Who you marry carries influence to shape you through a meaningful relationship. That is why it is so important as a Christian to marry someone who believes in Christ, so that together you can grow in your love for Christ and as a result, for each-other. Once you marry someone, regardless of religion you have two options. To live your days intentionally committed to growing, connecting, and learning with your spouse. Or to let your days pass, content with whatever comes along. The first takes commitment and effort, the second does not. In the same way you have the choice to attend a Christian, Secular, or no College at all. Where you choose to go†¦show more content†¦Attending public high-school, was the closest thing I experienced to a secular Liberal Arts Education. I was in fellowship with others who were striving to become educated, in order to land a successful college career, and job after. It was all self-centered. Augustine concludes, â€Å"Furthermore, what profit was it to me that I, rascally slave of selfish ambition that I was, read and understood by myself as many books as I could get concerning the so-called liberal arts? (Augustine 74) Augustine fell into the easy trap when It comes to the pursuit of education. He was so focused on finding his self-worth in how many books he read, and how much knowledge he could acquire, that he forgot about Christ. He admits that he did not recognize the source of the knowledge, and that what he understood in the arts of grammar and rhetoric, of dialectic, geometry, music and arithmetic, was a result of God’s gift that he had of intelligence and keenness (Augustine 74). Augustine became one of the most influential writers of Christian doctrine after an education of the Liberal Arts. However, it was only after his long journey of faith that he used his education to glorify God’s kingdom. It was afte r he accepted Christ into his heart that he was able to truly benefit from his education. The Liberal Arts allows students to study a variety of subjects which allow for explorations. Forcing a student to check off the tiny Gen-ed

Wednesday, May 6, 2020

The Book Of Romans Is Identified As An Epistle - 1289 Words

The genre of the book of Romans is identified as an epistle. It is essential to recognize the related interpretive principles when interpreting this kind of genre. Read the epistle in its entirety in one sitting to understand the intent of the letter. It is particularly profitable to also consider paragraphs as being the main units of thought. Follow the logical development of the argument as the letter progresses. Historical context is of vital importance when studying an epistle. No serious scholar today questions that Paul is the author of Romans. Dating ancient letters is notably difficult, but in the case of Romans we can securely pinpoint the letter between A.D. 55 and 58. Paul composed the epistle to the Romans during his stay in†¦show more content†¦The Gentiles were filled with contempt for the Jews for their failure to realize that Christ had freed believers from the law. Paul wanted the Jews and the Gentiles to understand that forging unity out of differences is i mportant to bring peace to the church. Paul summarizes his doctrine of salvation in a deeper way compared to the other epistles to solve existing problems in the Roman church. Not only is it important to learn about the historical context behind the passage in Romans, but we also must view the literary context. Understanding the literary context of Romans is an important part of the interpretation process. The epistle is the dominant literary genre of the New Testament in terms of space; 21 out of the 27 books are characterized as epistles. The epistle is a mixed form that combines literary and expository features. The usual New Testament epistle is composed of five main parts: 1) an opening or salutation; 2) thanksgiving; 3) body of letter; 4) moral exhortations; and 5) closing with final greetings and benediction. Paul wrote this letter to Rome during his ministry in Corinth. About a year earlier, he had written 1 Corinthians after hearing terrible news regarding opposition agains t him in the Corinthian church during his ministry in Ephesus. 2 Corinthians was probably written just a month or two before Paul’s visit to Corinth. This was a joyful time for him because much of the trouble he had experienced from the

Nutritional and Fitness Paper Free Essays

My sthrongest dimensions after taking the self-test are intellectual health, social health and environmental health. I think that I am sthrongest in intellectual health because I don’t make rash decisions in my life without thinking about the consequences. When I was younger I seemed to get myself in trouble a few times and at one point it got so bad that I had to really look at myself and question the decisions that I was making. We will write a custom essay sample on Nutritional and Fitness Paper or any similar topic only for you Order Now I learned from the mistakes that I made in my teen years and have helped me a lot when making decisions in work and with friends. In social health I scored sthrongest in this category I feel because I am able to listen to others problems without making it about myself. If a friend comes to me with a problem, I tend to listen to them more than give my own opinion or feedback unless I am asked. I always try to give people the benefit of doubt and don’t judge them when I first meet them. Social health also includes relationships with family and friend, I come from a close knit family and have a good relationship with my immediate family and can’t see myself not ever talking to any of them. My friendship also have the stayed the same tthroughout the years, I have the same friends I have had since high school and college. In environmental health I believe was one of many sthrongest because over the years I have become aware of global warming and the affect that is being done to our planet and resources. When I am brushing my teeth, I turn of the faucet until I need the water again; I also use energy saving light bulbs all around my house to save electricity. I have been recycling bottles, cans and paper and have even gotten some of my family members to do the same. I know that I can do more in regards to getting out there and spread the word little by little. The way that I can become sthronger in physical health is by exercising more, whether it be taking the stairs instead of the elevator or going for a walk around the block. I could also try to improve my physical health by eating healthier meals during the day and cutting out junk food and instead eat more vegetables and fruits. I can also try and improve my sleeping patterns and get more sleep during the night. The way that I can change my emotional health is by understanding me more, for example, if I am feeling mad or aggravated at some one, I can take time and compose myself and approach the situation differently. The way that I can change my spiritual health is by getting more involved in the community and do more charitable events. I have to involve myself more in nature, for example, if I go to the park I can sit on a bench and listen to the birds chirping, the wind blowing and connect with Mother Nature. Some personal choices that I can make to improve my health are; exercising, eating healthy and quit smoking. I have started to get back in the routine of exercising for at least an hour a day, I will be using the shaping technique so that I won’t overwhelm myself and quit within the first couple of days. In eating healthy I can learn to cut out junk and greasy food, it’s important that I learn this because I have a daughter myself and I don’t want her to suffer from any health issues, such as diabetes or child obesity. I have to make these choices so that I can be a good example to my daughter and she will be able to make better choices. A behavior change technique that could help me I shaping, which is when â€Å"to reach a goal, you may need to take several individual steps, each designed to change one small piece of a larger behavior† (Donatelle, 2010). This technique would help me in exercising, for example, I can begin to walk for 30 minutes a day and after my body becomes accustomed to the exercise I will add more minutes to it until I have become used to working out. Another behavior change is called visualization, which mearns â€Å"mentally practice can transform healthy behavior into healthy ones† (Donatelle, 2010). This technique could help also in my exercise, for example, if I am going up a hill I can mentally tell myself â€Å"you can do this†. This will prepare my mind so that my body will go. Another technquie I called modeling which mearns â€Å"learning behaviors by watching other perform them† (Donatelle, 2010). This would be helpful in exercising because I will have someone else who can go to the gym with me and be motivated by them just being there. Controlling the situation would mean â€Å"the right setting or the right group of people will positively influence your behavior† (Donatelle, 2010). How to cite Nutritional and Fitness Paper, Papers

Shrewsburys Tourism Marketing Plan Tourism Sector

Question: Describe about the Shrewsburys Tourism Marketing Plan for Tourism Sector. Answer: Introduction Shrewsbury is a place designed such that its business is in the tourism sector. The report examines the marketing plan that the Shrewsbury will use in order to venture into the global market. It is structured such that a background analysis of the business gets discussed; the objective that is intended to be achieved is given followed by the definition of the customer, marketing mix and end with conclusion. The Analysis of the business Market In the analysis of the business market, the research will focus on examining the micro environments and the macro environment of the business. The Micro Environment The company The Shrewsburys clear focus conscience in marketing activities points out that the organization is not contended with the state of things owing to few tourists. The business strength lies in the resources of professionalism and effective delivery of services which lead to greater power to increase to proceed and expand to greater depths. The Shrewsbury has well-established brand values, consistent in passing information and large market share. The Industry The motivating factors to the customers are diversity of attraction and quality of services and product at Shrewsbury. Shrewsbury has thrived very well to the extent of attracting client from the global market. Irrespective of the above, there is still a gap in the market that the Shrewsbury must continually endeavor to fill. The customer has high expectations on the company owing to the standards set, are conscious of time, and always striving for higher standards in order to maintain the position in the competitive market The Destination Shrewsbury selected the best destination that is appealing to the clients. The destination has proved potentialities of attracting new customers. First it is located in UK which has positive image in tourism destination and the Shrewsbury has products of high quality and has developed state of the art facilities that can handle various tasks on top of relaxation and entertainment. Macro Environment These are the external factors that influences on the business either positively or negatively from the outside. Political The UK political system is currently not stable and this might affect the performance of the business. Irrespective of the instability, Shrewsbury gets support from both the regional and national facets of political system. There are recent changes by Visit England and there marketing roles will likely influence on the businesss tasks. The county is embracing tourism through lying of strategies with the use of county tourism strategy, it is going to augment and expand marketing options for that organization (Kormishkina et al., 2015). Additionally, the Tourism board is under review so that tourism gets promoted and that the County continues to earn from the tourism sector. With this more marketing activities will be done by the board in order to promote tourism in UK which will be the advantage to Shrewsbury. As per the rates of returns experienced, the West Midlands will get large financial grants and this implies that the lower part of the region are going to up their game in the promotion of tourism. Since Shrewsbury is under this category, they are going to get a boost in the promotion of tourism to their advantage. Despite that, there is going to be increased pressure from the competitors and this may bring a challenge to the organizations position as well as affecting the local marketing initiatives. Economic The interest rates in UK have gone down. It therefore implies that there is more income to be disposed and people depending on interest have a reduction on their income. The dissolution of salary schemes is likely to present less wealth to the retired market. Although lower UK interest rates have meant more disposable income for some, those relying on savings interest have seen a cut in their income. The gradual dissolution of final salary schemes will see a less affluent retired market in the future. Thus there is erosion of relying on early retirement. The organization has to seek and develop new markets (Chaipoopirutana, 2015). The Euro city breaks and Budget flights prove affordable and this can represent a saving during short break as compared to the UK break. Owing to the situation of the economy globally, the pound has been affected and therefore the rate of exchange make UK seen by the international market as an expensive destination. Social Among the market share, the older generations of over 45 years have more time for leisure since they take break frequently. There is decrease in the family market owing to the fact that there have been increased cases of single families as well as people living singly. Owing to busy occupations, the majority of clients are less informative on the available products given that there have little time of reading magazines and newspapers. The available customers in the market share have expectation of quality service that rhyme with the value for money (Brown, 2016). The green issues and the situation of the organization in a village make sustainable tourism priority. It calls for evaluation given that over 86% of visitors use private means and there is indication that this will continue to go up even in the coming years. The organization need to encourage environmentally friendly operations. However, there is pressure on targeting green which is not going to add value to the business but rather call for more expenses and hence diversion of funding to uneconomical undertaking. Technological The advancement in technology has created an environment where clients get access to information via the internet. There is widespread use of the internet in searching for information such as the packages presented and the services available. As a result of the availability of the internet, Shrewsbury has resorted to creating a website where clients can get needed information and have invested more on on-line marketing in order to meet customer demands (Brown, 2016). SWOT Analysis It indicates the situation of the organization through the comparison of factors so that there is clear evidence of opportunities. When all these factors get combined together, it is probable to that to determine how Shrewsbury is well placed to tackle the opportunities and the challenges in a marketing perspective. Strengths The company has a brand value that is clear Wider recognition that is growing Product that is appealing Technology Market growth Expertise Weaknesses Marketing information system no completely integrated Insufficient resources and funding Slow in responding to marketing opportunities Distant marketing operations The overseas market is low Decreased awareness Reputation that is not good Partial exploitation of e-marketing Opportunities Clear target market Development of product offer Regional opportunities Support from the district level Event opportunities Threats The Euro city breaks and Budget Airlines Competitors from other UK destinations Threats from terrorism Unrest in the middle East Marketing Objectives The objectives determine what the business requires to achieve through the implementation of the marketing activities. These objectives must be consistent with the entire objective of the business. It is essential in the marketing plan of the Shrewsbury. To enhance and promote tourism, Shrewsbury endeavors to generate wealth and create jobs via the development of the tourism sector. Therefore in delivering the aim of the organization and promoting tourism, the Shrewsbury objectives to: Increase awareness of Shrewsbury as a destination for tourism, Make Shrewsbury as a destination to be desired Encourage tourists to visit Shrewsbury Create marketing opportunities as well as supporting the industry. Present information and routes to visitors The Customer In the analysis of Shrewsbury customers, it is best done with the use of segmentation strategy. Segmentation strategy entails dividing the market into segments based some variables like demographics psychographics, lifestyle, beliefs and values, benefit, geography, behavior and life stages. Demographics segmentation involves the segmentation of the market based on income, age gender ethnicity, education, household, marital status, etc. Psychographics segmentation entails the segmentation of the market based on behavior in and emotions. The attributes under consideration are attitudes, risk aversion, hobbies, traits of leadership personality among others. Lifestyle entails the manner in which people lead their lives. It encompasses entertainment, leisure, and vacation. The belief and values are another segmentation component. When the market is categorized based on these elements, the marketer examines the cultural norms that bind the people in that sector. When people ascribe to cult ure, there is a likelihood that they have similar beliefs (De Keyser, Schepers Konu?, 2015). Life stages segmentation is a way of segmenting the market based on living styles at a particular age. In this component, people with similar age have their way of leading their lives. It implies that they have particular attributes to certain products. The market gets segmented depending on geography. It details the area of span in which the target market covers. If the span is too wide then the segment gets sub-divided into smaller segments that can be manageable (David et al., 2015). Also, the market can be segmented on that basis of behavior. It is because customers behave differently towards certain product brands. According to Kameoka et al. (2015), the behavior of the client gets determined by the loyalties to the product. If the product serves the purpose and need of the customer, then brand loyalty increases to that brand. The last element that gets employed is segmentation is the benefit. A section of the market gets attracted to the product based on the benefit obtained from the product. It goes in tandem with the value ascribed to the product (Hoegele et al., 2016). In consideration to Shrewsbury, the customers get categorized based on demographic, lifestyle, life stages and geography. Under the demographic segmentation, it is indicated that age is an aspect that plays a crucial role in the market. According to Seifbarghy, Nouhi, and Mahmoudi, (2015) approximately 65% of the visitors fall at the age of 45 to 65 years under the age branding. The group under 35 to 44 years is 15% of the market. The results show that this is the category that forms the future market development (Shrewsbury, 2016). It is also established that 57% of the customers that come to Shrewsbury are married and visits the destination as couples. The segments augment the customer base of the because this is the group with the high disposable income owing to the fact that they take entertainment, leisure, and vacation during free time over special occasions. The other aspects that describe the customers are that the visitors visiting attraction site are 20%, shopping are 26%, 15% are attending festivals and events, and sight-seeing are 20%. The customers are located in various parts of UK with West Midlands having the largest customer base followed by North West, London, and the South East. Marketing Mix The section describes the marketing strategies that the organization employs so that they get the product enter into the international market. The facets of theses strategy are described with 4Ps-product, pricing, promotion and place. Each of these elements gets enumerated in detail below with consideration of Shrewsbury. Product Strategy The product is the item that an organization present to the market with the aim of meeting the need that is not meet in the market. The organization in the creation of the product through the implementation of a novel idea allows it to passes fours stages under the product life cycle. In venturing into the international market, the organization considers many factors such as culture background, religion, habits of buying and the level of income that can be disposed of. In most instances, the organization adapts marketing mix strategies that satisfy the requirements of the local demand (Liu et al., 2016). In considering Shrewsbury, the product that gets presented to the people is the destination. It is the place that gives clients the experience that motivates and attracts them. This is the product that is presented to clients. The Shrewsbury presents the destination that is ideal for varied activities ranging from events, leisure, entertainment, accommodation and recreation. In fulfilling the attributes of the destination as a product, the organization endeavors to ensure that customer perceived ideas are implemented so that they present and meet actual needs of the product. It is normally realized through research (Rahmani, Emamisaleh Yadegari, 2015). In the destination presented by Shrewsbury, customers find numerous ranges of activities thus presenting the chance for the customers to engage in a mix of tasks. As a result of this, the organization has come to be one of the visitor drivers that attract clients from different parts of the globe. The Ludlow, Shrewsburys connection, Ironbridge and Shropshire Hills are main drivers attracting visitors. The historic ambiance and heritage of Shrewsbury, extensive independent shops, the assortment of food and drink, varied festivals as well as events are other products that motivate customers to Shrewsbury (Barrett Weinstein, 2015). Additionally, the small size of Shrewsbury coupled with the convenience and the overlap of all tourists areas as well as drivers are a robust selling-point as well a possible differentiator with rival cities. The connections of the various attraction sites through passageways, shuts, cobbled streets and historic quality buildings present authentic experience to visitors of Shrewsbury. With the view of the Shrewsbury product, the organization needs to augment and full exploitation of e-marketing, create product offer so as to increase the global market which is low, venture to event planning and have a clear market (Shibata Kodama, 2015). Pricing Strategy This is the method where the organization places a value on their products after consideration of the factors employed during production. If the organization need to succeed, there must apply and adopt pricing strategies very well with the aim of getting proceeds. There are some strategies that organization can utilize and depend on organizations marketing roles. Given Shrewsbury and the marketing plan, a few of the appropriate pricing strategies gets discussed. Premium Pricing: The organization may wish to put their prices higher as opposed to those of competitors. It applies to organizations with long term name and reputation. In the case of Shrewsbury and given that it has been in the market for a long time, premium pricing strategy is probable for some of the products so that they get high proceeds and also so as to get a certain category of clients (Goi, 2015). Penetration Pricing: The strategy gets employed when the organization has a new product to introduce into the market. The technique permits the organization to place low prices at the point of introducing the product into the new market segment. It is adopted to get large customer base for the new product. This method does not give reasonable proceeds as it serves to recoup the cost incurred during production (Obasan, Ariyo Hassan, 2015). Economy Pricing: The strategy is employed with a view of presenting fare prices on the products. It is for the sake of the group of customers who are willing to get the product but cannot afford to owe to high value ascribed to the product. In considering the Shrewsbury and with the view that it gathers for varied classes of customers, it is advisable that economy pricing is put on some of the products that target low class of customers (Boon Liang, 2015). Price Skimming: It is a strategy where an organization tactically set the price based on the level of competition that is available in the market. It entails skimming of prices of products with the aim of getting maximum profit. Even though the strategy may not work in a market with stiff competition, it is appropriate when an organization applies the method by either raising product prices by a small margin or lowering prices a bit lower as compared to competitors. Shrewsbury in their marketing plan may opt to employ the method so as to promote some of their products into the new market (Katsikeas, Leonidou, Zeriti, 2016) Promotion Strategy This is the strategy that organization employs in ensuring that their products reach the intended clients. In venturing into the international market standardization of the promotional strategies is essential. The reason is the target markets is broad and cover the global market where differences factors such as religion, political climate, etc. have the influence on un-standardize strategies. In promoting the product of the organization, the company requires employing some strategies so that they get the product to the intended international market. The methods are described below Brochures and Leaflets: Brochures and leaflets are printed pamphlets that have the product together with its features and uniqueness. It forms one aspect of advertisement and requires one to have consistent tone and style of quality images. These leaflets and brochures get given to the clients in strategic points or selected big retail stores globally. For instance, the Darwin Trial presents great attraction to visitors. Its uniqueness can be captured in the leaflets. Other notable sites are the Ghost Trail, Heritage trails, etc. These sceneries can be captured in a manner that makes one get the tour of the Shrewsbury at a glance. To meet the desired Shrewsbury style, the budget allocation must be (Fill Turnbull, 2016). Print Media: Since greater awareness is needed for a mass market, the advertisement is a form that is most suitable since it is effective and fast irrespective it being expensive. Under this category, the print form of advertisement is essential. It can be in national papers media. The reason is that it is widely circulated, can stay for long without expiry and many people can get and read. Since the awareness campaign of the organization is low, the advertisement is essential to raise awareness. The Shrewsbury Company needs to allocate adequate resources in the part of promotional (Jiang, Shang, Liu, May 2015). Billboards and Posters: These are the form of advertisement meant for outdoors and are positioned in strategic positions that everyone can see. These form of advertisement permits get to reach large audiences owing to the reason that they are placed in places like highways where motorists can see with no obstruction. When number billboards are placed many strategic positions the awareness of Shrewsbury products are increased (Fill Turnbull, 2016). Public Relations: The sole function of public relation in an organization is to increase the reputation of the company. The personnel under this section in the department have the skills needed to ensure that the organizations name and the image are portrayed well to the outside world. The public relations give better comprehension of the company through the presentation of useful information that relates to the organization. As per the study by David et al. (2015), the public relation supports the marketing task in the organization by integrating the marketing goals to that of the organization and increase the awareness educating, motivating customers to purchase and to increase trust. About Shrewsbury, public relation needs to get embraced in the marketing plan so that greater awareness get ensured for the sake of expanding the market share in the international market. Place Strategy This is the method that the organization uses to make the service or the product reach to the clients intended. The product determines how the distribution gets done. Since Shrewsbury is a service industry, the distribution channel is unnecessary. The organization instead sells its products directly to the clients by making sure that many customers are attracted to the organization. It is therefore advised that direct selling is adopted for the purpose of the place. Direct selling implies getting the product directly to the client. It is probable that electronic interface gets adopted so that clients get in touch with the services. The advantage of the method is that one can experience the direct feel with the customers (Boon, Liang, 2015). Conclusion It is established that Shrewsbury has not established its reputation in the tourism business. It is with this that Shrewsbury is endeavoring to provide reputable product with standings in the global market. In the report, it gets established that the organization ought to extend the market share by making their product reach the other regions of the planet. The organization has a micro environment that is stable. Shrewsbury laid down strong strategic management with the focus on providing quality services and products to the customers. This gives the organization a lead in venturing into the global market. Also, in the industry, the organization has the good reputation that has enabled the increase in awareness and attraction from the other sectors of the market. The macro environment favors that organization. It is because the UK environment permits businesses to thrive well irrespective of instability in the political system. To penetrate into the global market, the Shrewsbury must segment the market so as to target customers from all segments. It was established that customers from age 45 years to 65 years form and age 35years to 44 years the majority of customers. The organization needs to concentrate on attracting customers under age 35 years. Also, Shrewsbury needs to adopt three skimming, premium, economy and penetration strategy. It is for the reason that every targeted segment does have differences regarding prices as well as the disposable income is not similar in all the targeted segments. Since Shrewsbury is a service industry, the distribution channel is unnecessary. It is therefore advised that direct selling is adopted for the purpose of the place. Direct selling implies getting the product directly to the client. It is probable that electronic interface gets adopted so that clients get in touch with the services. The advantage of the method is that one can experience the direct feel with the customers. Additionally, it is recommended that the organization adopt appropriate promotion strategies. It is recommended that use of brochures and posters, billboards and posters and public relation are the appropriate methods. References Barrett, H. and Weinstein, A., 2015, Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. Boon, B.T.L. and Liang, T.W., 2015, Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 474-474). Springer International Publishing. Brown, A.A., 2016,Impact of the macro and micro economic environment on business strategy: a case study on Lonmin Platinum(Doctoral dissertation). David, N., Schramm-Klein, H., Rank, O. Wagner, G., 2015, Customer segmentation in retailing based on retail brand patronage patterns.The International Review of Retail, Distribution and Consumer Research,25(5), pp.449-459. De Keyser, A., Schepers, J. Konu?, U., 2015, Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension.International Journal of Research in Marketing,32(4), pp.453-456. Fill, C. Turnbull, S.L., 2016, Marketing communications: brands, experiences and participation. Goi, C.L., 2015, Marketing Mix: A review of' P'.The Journal of Internet Banking and Commerce,2005. Hoegele, D., Schmidt, S.L. Torgler, B., 2016, The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?.Review of Managerial Science,10(3), pp.601-627. Jiang, Y., Shang, J., Liu, Y. May, J., 2015, Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation.International Journal of Production Economics,167, pp.257-270. Kameoka, Y., Yagi, K., Munakata, S. Yamamoto, Y., 2015, November. Customer segmentation and visualization by combination of self-organizing map and cluster analysis. InICT and Knowledge Engineering (ICT Knowledge Engineering 2015), 2015 13th International Conference on(pp. 19-23). IEEE. Katsikeas, C.S., Leonidou, C.N. Zeriti, A., 2016, Eco-friendly product development strategy: antecedents, outcomes, and contingent effects.Journal of the Academy of Marketing Science, pp.1-25. Kormishkina, L.A., Kormishkin, E.D., Semenova, N.N. Koloskov, D.A., 2015, Favorable Macro Environment: Formula of Investment Activity Growth under the Economic Paradigm Shifted.Mediterranean Journal of Social Sciences,6(4), p.163. Marak, D.R. Chaipoopirutana, S., 2015, The impact of micro and macro environment on profitability of technology companies in Thailand. Liu, Y., Li, K.J., Chen, H. Balachander, S., 2016, The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing. Obasan, K.A., Ariyo, O.O. Hassan, B.A., 2015, Marketing strategy and product performance: a study of selected firms in Nigeria.Ethiopian Journal of Environmental Studies and Management,8(6), pp.669-674. Rahmani, K., Emamisaleh, K. Yadegari, R., 2015, Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Seifbarghy, M., Nouhi, K. Mahmoudi, A., 2015, Contract design in a supply chain considering price and quality dependent demand with customer segmentation.International Journal of Production Economics,167, pp.108-118. Shibata, T. Kodama, M., 2015, Managing the change of strategy from customisation to product platform: case of Mabuchi Motors, a leading DC motor manufacturer.International Journal of Technology Management,67(2-4), pp.289-305. Shrewsbury (2016), Historic Shrewsbury. Retrieved from: https://www.visitshrewsbury.co.uk/shrewsbury-history.html References (Barrett and Weinstein, 2015) (Boon and Liang, 2015) (Brown, 2016) (David et al., 2015) (De Keyser, Schepers Konu?, 2015) (Fill Turnbull, 2016) (Goi, 2015) (Hoegele, Schmidt Torgler, 2016) (Jiang, Shang, Liu, May, 2015) (Kameoka et al., 2015) (Katsikeas, Leonidou Zeriti, 2016) Kormishkina et al., 2015) (Marak Chaipoopirutana, 2015) (Liu et al., 2016) (Obasan, Ariyo Hassan, 2015) (Rahmani, Emamisaleh Yadegari, 2015) (Seifbarghy, Nouhi Mahmoudi, 2015) (Shibata Kodama, 2015)

Tuesday, May 5, 2020

An Analysis of Heart of Darkness Essay Example For Students

An Analysis of Heart of Darkness Essay An Analysis of Heart of DarknessJoseph Conrad, in his long-short story, Heart of Darkness, tells the taleof two mens realization of the hidden, dark, evil side of themselves. Marlow,the second narrator of the framed narrative, embarked upon a spiritualadventure on which he witnessed firsthand the wicked potential in everyone. Onhis journey into the dark, forbidden Congo, the heart of darkness, so to speak,Marlow encountered Kurtz, a remarkable man and universal genius, who hadmade himself a god in the eyes of the natives over whom he had an imperceptiblepower. These two men were, in a sense, images of each other: Marlow was whatKurtz may have been, and Kurtz was what Marlow may have become. We will write a custom essay on An Analysis of Heart of Darkness specifically for you for only $16.38 $13.9/page Order now Like a jewel, Heart of Darkness has many facets. From one view it is anexposure of Belgian methods in the Congo, which at least for a good part of theway sticks closely to Conrads own experience. Typically, however, theadventure is related to a larger view of human affairs. Marlow told the storyone evening on a yacht in the Thames estuary as darkness fell, reminding hisaudience that exploitation of one group by another was not new in history. Theywere anchored in the river, where ships went out to darkest Africa. Yet, aslately as Roman times, Londons own river led, like the Congo, into a barbaroushinterland where the Romans went to make their profits. Soon darkness fell overLondon, while the ships that bore civilization to remote parts appeared out ofthe dark, carrying darkness with them, different only in kind to the darknessthey encounter. These thoughts and feelings were merely part of the tale, for Conrad had amore personal story to tell, about a single man who went so far fromcivilization that its restraints no longer mattered to him. Exposed to theunfamiliar emotional and physical demands of the African wilderness, free to doexactly as he chose, Kurtz plunged into horrible orgies of which human sacrificeand cannibalism seemed to have formed a part. These excesses taught him andMarlow what human nature was actually like: The horror! Kurtz gasped beforehe died. Marlows own journey from Belgium to the Congo and thence up the riverthen took on the aspect of a mans journey into his own inner depths. Marlowwas saved from the other mans fate not by higher principles or a betterdisposition, but merely because he happened to be very busy, and the demands ofwork were themselves a discipline. The readers perceive, too, that other whitemen on the Congo refrained from such excesses, if they did so, only because theyhad lesser, more timorous natures which did not dare to express themselvescompletely. Marlow felt that he had taken the lid off something horrible in thevery depths of man which he could not explain when he returned to the worldwhere basic instincts had been carefully smoothed over. Faced by a crisis, heeven denied what he had seen to Kurtzs Intended, though he was appalled by hislie as bringing with it a betrayal of truth which was essentially a kind ofdeath. In Heart of Darkness the sense of human waste that pervaded the story wasbest unfolded in the ivory itself. It was an object for the rich indecorations, for piano keys and billiard balls hardly a necessary item forsurvival, or even for comfortable living. In a way, it was evil, a socialluxury , an appurtenance to which people had become accustomed; and it was forevil, for appurtenances, that the Congo was plundered and untold numbers ofnatives were beaten and slaughtered brutally or casually. This view of evil waspart of Marlows conception; a utilitarian object like copper or iron would havehad its own reason for being. Kurtzs evil propensities (he collected nativesheads, he sought the evil ivory) made him so contemptuous of individual lives;for evil and life have traditionally clashed. Beauty for the few was gainedwith the blood of the many. .u84f8ae06f96b4b21debbc07134f56d3a , .u84f8ae06f96b4b21debbc07134f56d3a .postImageUrl , .u84f8ae06f96b4b21debbc07134f56d3a .centered-text-area { min-height: 80px; position: relative; } .u84f8ae06f96b4b21debbc07134f56d3a , .u84f8ae06f96b4b21debbc07134f56d3a:hover , .u84f8ae06f96b4b21debbc07134f56d3a:visited , .u84f8ae06f96b4b21debbc07134f56d3a:active { border:0!important; } .u84f8ae06f96b4b21debbc07134f56d3a .clearfix:after { content: ""; display: table; clear: both; } .u84f8ae06f96b4b21debbc07134f56d3a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u84f8ae06f96b4b21debbc07134f56d3a:active , .u84f8ae06f96b4b21debbc07134f56d3a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u84f8ae06f96b4b21debbc07134f56d3a .centered-text-area { width: 100%; position: relative ; } .u84f8ae06f96b4b21debbc07134f56d3a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u84f8ae06f96b4b21debbc07134f56d3a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u84f8ae06f96b4b21debbc07134f56d3a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u84f8ae06f96b4b21debbc07134f56d3a:hover .ctaButton { background-color: #34495E!important; } .u84f8ae06f96b4b21debbc07134f56d3a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u84f8ae06f96b4b21debbc07134f56d3a .u84f8ae06f96b4b21debbc07134f56d3a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u84f8ae06f96b4b21debbc07134f56d3a:after { content: ""; display: block; clear: both; } READ: CONCEPTS OF FITNESS AND WELLNESS EssayWhere evil ruled, it was a form of power. The evil took on magicalsignificance, becoming a kind of totem and treasure. Perhaps consciously awareof this, like the evil he had become, Kurtz gained his power, indeed hisidentity and being, from the ivory he coveted. In a world of evil, the mostgreedy collector was often supreme. Cruelty was indistinguishable from thevision of Kurtz, a vision of power and control which the ivory provided for him. Ivory, and thus evil, was merely a base on which he grew rich and powerful. Kurtz had risen above the masses standing on his pile of ivory. Kurtz, evil,and ivory were interconnected: he was ivory: He Kurtz looked at least seven feet long. His covering had fallenoff, and his body emerged from it pitiful and appalling as from a winding-sheet. Icould see the cage of his ribs all astir, the bones of his arm waving. It wasas though an animated image of death carved out of old ivory had been shaking itshand with with menaces at a motionless crowd of men made of cloth and glitteringbronze. The interconnection of Kurtz, evil, and ivory had far-reachingramifications in Marlows tale. Heart of Darkness, was ostensibly a journey,Marlows, to the source of evil and power up the Congo; and yet the readerrecalls mainly stagnation. Time and space were halted in that jungle outpost,and Kurtz, that demon of energy, was ill, passive, awaiting death even as hemade plans. The scenes of his final hours were images of futility and apathy. His evil impotence, the root of both his power and powerlessness, wasincorporated into both tone and theme. Marlows adventure in the Congo was an experience that led not only tophilosophical conclusions but to a physical and nervous collapse. Marlowshealth was ruined. He was profoundly shocked by the exploitation of the natives,and the dark, primitive jungle chaos haunted his imagination. Witnessing theevils in the jungle allowed Marlow to do what Kurtz had failed to do: he wasable to repress the evil side of his nature and force his mind into safer, moralchannels of thought. He kept his sanity by suppressing the sense of horrorwhich had dominated Kurtz and forced him to become evil. Marlow saw thesickness in the whole account of the exploitation of the natives, and thesavagery he felt within himself, in the hypocrisy of men who wanted to bothimprove the brutes and to exterminate them. Since everything that was necessaryto Marlows sanity was parallel to Kurtzs, he could not crawl out of Kurtzsmind for even a second. Hence the difficulty he had in putting down the heathenin himself intensif ied. It is evident that Conrads Heart of Darkness is a story of therecognition of, in Marlows case, the potential of evil corruption in himself;in Kurtzs case, the recognition and acknowledgement of the evil he had become. It is a tale of the acceptance of a hidden evil side in everyone. Marlow andKurtz were alike in their recognition of this evil, yet they differed in themanner with which they dealt with it. Marlow peered over the brink of the abyssthat Kurtz opened before him. Marlow judged Kurtz a moral hero for his directstare into the heart of darkness, and for his candid judgment of its horror. AsMarlow found himself looking into the abyss, he was able to turn back, andreject his own potential to become what Kurtz had become. As he judge Kurtzs proclamation of; horror to be a kind of affirmation,a sort of belief expressed with a terrible candor and vibrating with a noteof revolt, so we might judge Marlows expression of his indignation andcontempt to be a kind of moral heroism. Category: English