Confessional Mode in Poetry of Kamala Das

Confessional mode of writing has its virtual origin in the imides in America. It is hybrid mode of poetry which meaner objective, analytical or even clinical observation of incidents from one's own life. Confessional poems are intensely personal and highly subjective. There is no ‘persona' in the poems. ‘l' in the poems is the poet and nobody else. The themes are nakedly embarrassing and focus too exclusively upon the pain, anguish and ugliness of life at the expense of its pleasure and beauty. Confessional poets did not follow any tradition nor respected any conventions.They wanted to be unique and not a part of the conventional social set up. This conflict with society leads them to introspection. In the course, comes a breaking point when they could not compromise with themselves. They lose themselves helplessly in the battle and start searching for the lost self. This conflict has given birth to a number of beautiful poems. The sensitive poem cannot take failure for g ranted. At this Juncture, life becomes unbearable and the call of death becomes irresistible. They are more than convinced that death can offer them more solace than life.Born on March 31, 1934 Kamala Dads was major Indian English poet and at the same time a leading Malaysia author from Kraal, India. At the age of 15 she got married to bank officer Madhya Dads, who encouraged her writing interests, and she started writing and publishing both in English and Malaysia. She was born in a conservative Hindu Nair family having royal ancestry but she embraced Islam in 1999 at age of 65 and assumed the name Kamala Surreys. On 31 May 2009, gagged, she died at a hospital in Pun, but has earned considerable respect in recent years.The ‘confessional' poet does not accept restrictions on subject matter, though they re usually personal. He may write as freely about his hernia as about his sweet heart. Anything within his private experience may form his theme. He takes the help of an open la nguage for an uninhibited expression of his emotions, and by ‘open language' is meant free verse or blank verse, as opposed to rhymed verse. It does not suggest, however, that the ‘confessional' poets are wild in their emotional outbursts. Personal failure as well as mental illness is his favorite theme.Keeping in mind the above specifications about ‘confessional' poetry and poets, it would be not wrong to heartier Kamala Dads as a ‘confessional' poet in the true sense of the term. She is the most prominent confessional Indian English poet of our time. In the confessional poets, the subjective element has become the chief characteristic of their poetry, and Kamala Dads is no exception. Her poetry has a strong note of subjectivism. B. K Dads says that â€Å"Like Sylvia Plate, Kamala Dad's interests in the various places is very much personal and subjective.Most of her poems in the collections Summer in Calcutta, The Descendants and The Old Playhouse and other poems are confessional in tone ND subjective state† (Comparative Literature 109). She writes in the mode and pattern of several ‘new American poets like Robert Lowell, Anne Sexton, Sylvia Plate, W. D Snodgrass, John Ferryman and Theodore Rewrote. She has chosen poetry as her genre to express her intense feeling, as it gives her a lot of scope. She started writing her life story to distract her mind and to recover herself from illness.Confessional confession; by peeling off layers of pretence they try to regain lost values. Dad's urge to peel the layers of herself to reveal the terrors, pain, miseries, frustrations and exactions is obvious here. She realizes that an understanding of the true self is possible only by doing away with the pretensions and superficiality that human beings are usually surrounded by. Whatever she has disclosed about herself does not carry any sense of guilt or shame. Disclosure makes her feel easy. She doesn't like to hide anything.She would li ke to disclose all her secret thoughts and feelings. She shares everything with her readers, good and bad, about her life with all the secrets that should not be openly expressed in her society. She chooses to confess everything by writing rather than going to a priest. She has to create a place for herself in a public world, in her home and even in her own bedroom. Kamala Dad's shocking confession about the theme of love has startled equally the critics and the laymen. Some of her confessions about various love episodes have shocked the readers.It is stranger because such kind of poetry is coming from a traditional Indian woman who is mostly considered to be shy, silent and introvert. Her search for independence in sex and other subjects is exceptional in the tradition of Indian rating in English whether written by women or men. Her confessional poetry is an attempt to end the war between passion and reason, flash and spirit, body and soul. Nostalgia for childhood is one of the cha racteristic qualities of confessional poetry. As confessional poet, Kamala Dads has drawn vivid pictures of their childhood in her poems.She can be termed as child prodigy. She was barely six, when she started writing her poetry. She wrote tragic poems about her dolls that lost their heads and limbs. Each of her poems about her dolls made her cry. Failure in love as a theme is ore powerful in the poems of confessional poets, than its consummation. She is unhappy about her marriage. She appeared to be a puppet, the strings of which being held firmly by her parent she wasn't given a free choice to select an ideal lover. Her preference was not considered by her parent's.Dads expresses: â€Å"l was burden and a responsibility neither my parent's nor my grandmother could put up with for long. Therefore with the blessing of all, our marriage was fixed†. (My Story 82) Kamala Dads has thus, a strong grievance against her husband's infidelity and lust. He knows only he physical kind o f love, without trying to make any emotional and spiritual contact with her. She mentions in My Story â€Å"Before I left for Calcutta, my relative (her future husband) pushed me into a dark corner behind a door and kissed me sloppily near my mouth.He crushed my breasts with his thick fingers. I felt hurt and humiliated. All I said was a good bye†. (Dads 82) Dads has given graphic accounts of her relations with her husband before their marriage. It is clear that she admired him but we do not find glimpses of her love and affection for her hubby as a man or as a lover. In My Story she has expressed her romantic ideas of an ideal lover. She writes: I had expected him to take me in his arms and stroke my face, my hair, my hands and whisper loving words. I had expected him to be all that I wanted my father to be and my mother.I wanted conversation, companionship and warmth. Sex was far from my thoughts. I had hoped that he would remove with one sweep of his benign arms, the lonel iness of my life. (Dads 84) She enters into marriage with her beautiful romantic ideals but her dreams were shattered when she finds herself in a loveless throughout her poetry. The kisses of her husband on her cheeks are like maggots rolling over the corpse. She was sick of love which was Just skin-deep. Again and again she raises her voice against his physical love. She says thus . What is? The use, what is the bloody use?That was the only kind of love, This hacking at each other's part Like convicts hacking, breaking clods At noon (Convicts) Her marriage with a man much older to her creates an aversion. His demanding nature made her frigid. An Introduction is Kamala Dad's most famous poem in confessional mode. It is an autobiographical poem, deals with feminine sensibility. The obsession with love is one of the prominent features of her poetry. The failure to arrive at its highest point leaves her wounded. Her early marriage seems to have given a rude Jolt to her sensibility as w oman.Following lines from poem An Introduction reveal this fact. I was child, and later they Told me I grew, for I became tall, my limbs Swelled and one or two places sprouted hair. When I asked for love, not knowing what else to ask For, he drew a youth of sixteen into the Bedroom and closed the door, He did not beat me But my sad woman-body felt so beaten. (Dads) She was a rebel and does to make any attempts to hide it. She looks everywhere for love but she gets it only in her dreams. She writes, in her usual frank open-mindedness, about married life or man-woman relationship in many of her poems.She frequently complains about man's callousness and wantonness and woman's suffering on that count. This sort of openness and frankness is hardly to be found in any other Indo-English woman poet. Her confessional poetry is obsessively mulling over love and ‘body's wisdom' like Whitman that is why lounger calls her a â€Å"Femme Fatal† whose poetry is of pelvic region. In her poetry, love appears in several roles such as skin communicated thing, as overpowering force, as escape, a longing and a hunger resulting in satiety. Her confessional poems show that she is ‘every woman who seeks love'.She is the the beloved and the betrayed', expressing her ‘endless female hunger', the muted whisper at the core of womanhood'. She is a confessional poet, whose poems are compared with Robert Lowell, Sexton, and Sylvia Plate etc. Although a confessional poet-that kamala Dads is-can make use of any subject for his treatment, he mostly confines himself to the region of his own experience. By so doing he becomes very frank and honest, close and intimate, in his details. That's why ‘confessional' poetry sounds so appealing and so convincing.It frequently takes resort to personal failures and mental illnesses of its composer, and Kamala verse is a brilliant illustration of it. Poet's failure in love is displayed in them. The poem The Bats brings out Mrs. . Dad's sense of sorrow and exhaustion in striking manner. All her poetry is an expression of her private experiences in matters of love and sex. Her quest for true love lands in disasters of love. It operates from the level of personal and the reticular rather than from that of the general and universal. The poem The Freaks no true love: It's only To save my face, I flaunt, at Times, a grand, flamboyant lust. Dads) Kamala Dads makes a hectic search for true love in her poetry, and her personal predicament gets reflected in it. She is a poetess of love and sex and of the body. For woman, a partner is essential in sex-drama, Just as she is essential for her husband in a life of real enjoyment. In Kamala Dad's poetry one comes across the intensity of passions which renders words irrelevant for articulation. Obviously silence and not words is the true language of love and she lays stress on the role of silence as a dramatic device in a poem charged with pulse and power. In Convicts wor ds are submerged in the dark of passions and the music of silence.Confessional poetry is basically the end product, and unconscious act of creation and one can feel upon our pulses, as personality and emotions, the two dragons of Classicists, constitute its essential core. Kamala Dads incorporate subsequently both the forms. Many of her poems are about warmth of her childhood and the family home in Kraal. Her poems always portrait powerful feminist images, focusing on critiques of marriage, motherhood, women's relationship to their bodies and power over their sexuality, and roles women are offered in traditional Indian society.Through her confessional poetry she expresses her humiliations. Her poems are her quest identity in traditional society. Then the woman in Kamala Dads is struggling between passion and tradition. She wants to break the chains around her and wants to be free. In India divorce is not a common feature. A lot of stigma is attached to a divorced woman. Dads too is very much tethered about public opinion she sticks to her marriage while suffering within. She was not educated enough to get a good Job and live independently. Furthermore, as a mother of three kids she had to give a second thought to the matter of divorce.The reasons she gives for not getting a divorce are noteworthy. Dads observes: My parent's and other relatives were obsessed with public opinion and bothered excessively with our society reaction to any action of an individual. A broken marriage was as distasteful, as horrifying as an attack of leprosy. If I had at that time listened to the estates of my conscience and had left my husband, I would have found it impossible to marry me, for I was not conspicuously pretty and besides there was the two-year- old who would have been to the new husband an encumbrance. My Story 102) She does not want to be domesticated because her real self will be vanished. Thus dissatisfied in married life, the woman is unconsciously drawn towards ill icit relationship in search of pure and true love. The poem Glass states clearly that finding no emotional identity or satisfaction with her husband, she is driven into others' arms: I entire other's Lives, and Make of every trap of lust A temporary home (Dads) Behind the back of her husband, Dads discovers her own ways of finding love. She goes to her secret rendezvous and tries to find love outside marriage.Her pursuit of love has driven her to the doors of strangers to receive love at least in the form of ‘a tip'. In My Grandmother's House, the following lines click: . I who have lost Receive love, at least in small change? (Dads) Consequently, her failure pure love degenerates into unwanted lust and her emotional urges remain unfulfilled. Every time she finds face of repulsion and horror. Each relationship only intensifies her disappointment faced with the sense of absolute frustration and loneliness. Her poetry is all about herself, about her desires for love, her emotion al involvement and her failure to achieve such a relationship.Like a confessional poet she has written poems on decay, disease and death. At various occasions, death seems an easy escape for Kamala Dads from the loneliness of life. O sea, I am fed up I went to be simple I want to be loved And If love is not to be had, I want to be dead, Just dead†¦. (The Suicide) She was haunted by he idea of suicide because death seems like a mystical experience which she finds desirable because life is not going to be made new. She considers death a reward for all her pains in surviving upon the earth. A.N Divvied says â€Å"In An Introduction she mentions that she will have no escape from her pitiless husband and that she will find her rest, her sleep, her peace, and even her death only in his arms. â€Å"(Kamala Dads and her Poetry 47) Dad's autobiography gives ample evidence to her idea of death by water, drowning oneself in the sea. The relevant passage reads thus; Often I have dyed wit h the idea of drowning myself to be rid of my loneliness which is not unique in any way, but is natural to all. I have wanted to find rest in the sea and an escape from involvements. My Story 210) Most of her poetry concerns itself with the poet's intensely felt need for declaring her autobiography to the world. Her poetry is crisis- crossed by soul searching, self analysis, introspection and looking deep into oneself, which is why she is called one of the best Indian English woman poets of modern times. Her poetry in itself was reflection of her life, the way she saw it and experienced it. The confessional poems depend upon the honesty of the writer and Kamala Dads has Justified it by being self in her poetic works. She was fascinated by love and to her it meant being honest.Kamala Dads analyses man-woman relationship from an anti-romantic angle and protest against womanhood suppressed by ethics and taboos. As she has mentioned in almost all poems her husband's contact with her was usually cruel and brutal. She grew revengeful towards him and reacted in a non-traditional fashion in love-making. She is the voice of feminism. Her voice is the voice of feminism. Kamala Dads' poems voice not only her own resentment against her husband but, by implication, the resentment of other women who find themselves in a similar predicament.Each fragment of her poetry is grasped with the thought of femininity. She stands as the revolt against male dominance over female. She revolutionizes the demands, the rights, advantages and the privileges that a woman must get but is deprived due to the over powering activities of men and their dominance over female. Viewed dispassionately we might in conclusion state that, confessional poetry is a monopolistic field for poetry by women and such a inner requires passion to liberate oneself from the complexity of life and male domination towards a life of hope, liberty and meaning.Kamala Dads was hated and criticized by many people for do ing an exceptional thing for an Indian woman, she becomes very successful. She becomes a mirror for the other silenced women. All in all, Kamala Dads is one of the pioneering post-independence Indian English poets to have contributed immensely to the growth and development of modern Indian English poetry. She is one of the modernist writers to assert her femininity as a human in Indian literature; she has been something of a cult figure in her home state ND a source of great inspiration and emulsion for women with literary aspiration.To conclude, Kamala Dads is a typical confessional poet who pours her heart into her poetry which is largely subjective and autobiographical, anguished and tortured, letting us peep into her sufferings and tortured psyche. There is strong autobiographical touch in it, which makes Mrs.. Dads a confessional poet of the first order. Kamala Dads may or may not be serious about women's emancipation from male domination, but as a poet she is seriously and cre atively concerned with her own identity as a woman.

Program Analysis

The points of view of the segments are that the Bola virus has become an epidemic in the world and everyone should be alert as to the symptoms to prevent them from getting sick. The man who traveled from Africa to the United States with the virus was said to be traveling for many different reasons. At first all stations seemed to be In sync with not knowing the truths as to the reasons for his travels. One of the first assumptions was that he traveled here to get medical attention to help him be cured of the virus.The programs mention this because there was a recent case of an American man who name from Africa after helping treat the African people with the virus and found out that he contracted it himself. After being quarantined in a hospital he was cured with an experimental drug. They felt he traveled here to get the same treatment. This raised a lot of question for people and the broadcast stations that reported on this subject. I believe the reports are objective for a couple o f reasons.As humans we are afraid of certain things and when those who usually have the ability to be persuasive for many reasons are scared they tend to want to be more objective that subjective o that they will be able to benefit for themselves as well as those who matter most to them, this in return allows others to be informed as well. This is demonstrated through the information provided is more based on fact rather than make up stories to benefit them as a station or a group.The reports from the stations can also be subjective In ways that they assumed the reason for the man's travels and made conclusions off of Information that has not been proved to be fact. This could have been used to gain ratings by coming up with an outrageous reason for his travels. The information that was included that shouldn't have been included is that the stations report that the people that have contracted the virus here in the United States now makes it an epidemic.In reality there is no epidemi c here In the United States because there Is no mass outbreak of the virus to a lot of people. This shouldn't have been Included because It gives people the false sense that there Is a problem with the virus here in America and people have begun to make their own assumptions as to the issue and make precautions that may not be necessary at this mime. I do not think there was any information that was not included, but it seems as if information takes time to get around on the issue.When it was found out that the two nurses had the virus one nurse was able to travel causing other people to possibly be exposed to the virus. With the Issue at hand there are various social who are from America felt the man who traveled from Africa should have been allowed to die. People are not saying this to be meant and inhumane but for reasons of preventing an epidemic here in the United States.For example if the man who name here was treated and survived the virus while thousands are dying in Africa, then that news will spread and people of Africa who have contracted the virus will try to make their way to America in an effort to find a cure. On the other hand people feel like the man should have survived because we were able to treat and cure all American people who contracted the virus, but one man from Africa we could not treat and feel like the man was allowed to die. This cause caused people to feel like the people in charge of the cure or effort to treat people are monsters.Also there are people who want to restrict travel from Africa to the United States not allowing to travel to America from the area's most affected by the virus. At first nothing was done but after a while of concerned people pressuring the President for answers and results there was a plan to scan people at airports for signs of the virus. The news reports reported on this new plan to help prevent cases from entering America, and allowed people to feel relief but it was short lived.Not long after the r eports of the plan to scan people at airports, it has been also reported that signs of the virus are to easily detected at first and people can easily pass the scans and end up showing signs of the virus after they left the airport. This cause the concerns to go back up in America and people are now scared again. Most recently the new process is to also immediately quarantined people who come to America from Africa to ensure that that do not have the virus before allowing them to return to public.This has caused another issue as reports of a woman refusing to be quarantined and planned to sue because she is being kept away from her family, Job, and home. People say that it's or the protection of the country while she feels like she is being imprisoned Just because she traveled to Africa and being treated like someone with a disease. This has caused people to develop their own feelings about the situation but most agree that she should be kept in so that if she possibly did contract the virus in Africa she would not spread it to others she came in contact with.With everything that has been reported and said on the different cases of Bola here in the United States I feel that the majority of the segments are taken with face value with little nationalization for entertainment. With the issue being real and people truly concerned about what can possibly happen is there is an outbreak here in the United States, I feel the majority of the reports are for real information purposes to allow the public to know what's going on in America and how it relates to the people of the country and id the virus is a true concern here.I also feel that there is some entertainment factor here has some shows have begun to make Jokes as to how people can contract the virus and it is completely a Joke. I also hear on the radio that radio personalities are using the situation to get the opinion of the public and allow their voice to be heard on the different situations surround the viru s and people coming from Africa to return home, go to college, and other reasons for coming to the Unites States.In conclusion with so many different stories to follow in news programs there are some that catch your attention for reasons beyond entertainment. I feel like the reporting on the Bola virus are one of the reports in which you want to be he situation is very serious and a huge concern there are still people here that can make a Joke about the situation.Some people may find it funny while some may not and take offense to the things that can be said and done on the television and radio. In the end it is up to us as an individual to decide whether we will pay attention to what's going on and what's being or ignore it. Some ignore it because they know it is not a real issue at this point and will continue to until it becomes a real issue here in America. Till them we will not see people walking around in gloves and masks.

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Consumers Perception Towards Online Shopping In Singapore Marketing Essay

Consumers Perception Towards Online Shopping In Singapore Marketing Essay During the few past years, the Internet has grown to new levels not even envisioned. The Internet changes the way people live, work and purchase. Demangeot Broderick (2007) state that Internet provides great advantages for the consumers, such as variety of products, services and prices from different suppliers Using Internet facilities, commercial organisations can develop new markets; and improve the competitiveness of the company (Eastlick et al., 2006). However, the Internet may also create threats to some organizations. The number of Internet users is increasing year by year. Figure 1 shows the growth of Internet users globally. The fast growth of e-shopping and the increasing number of e-retailers has created an extremely competitive market place(George, 2004). Competing issues create a need for managers to understand factors which influence people using Internet as a new purchasing media (Fraser et al., 2005). It is becomes essential for the companies to understand benefits and risks of online shopping in order to underline the benefits and minimize risks. Figure 1 Growth of Internet Users in the World Source: http://www.internetworldstats.com/emarketing.htm 1.2. Background of the Country Singapore is an industrial country, which has a highly developed market- based economy. Total Singapore population is 4,987,600 (Singstat, June 2009) from which 72.4 per cent has an access to Internet at home (Singapore Internet Statistics, 2010). Figure 2 illustrates the Internet users growth in Singapore, which is 180.8per cent for the nine years period from 2000. Figure 2 Internet Usage http://www.internetworldstats.com/stats3.htm#asia Based on research, conducted by IPSOS in 2007 (Figure 3), more than 60% of online users in Singapore use online shopping, which gives high potential for online trade market. Figure 3 Online shopping statistics Source: http://www.insightbureau.com/insight_reports/mc_insights/2008_Q3_OnlineShopAP.pdf 1.3 Objectives, research questions and research hypotheses This study is intended to understand the buying process and behaviour of online consumers. The basic objectives of the study are: To determine consumer behaviour in online environment To identify the main influencers in online buying process To identify peoples attitude towards benefits and risks of online shopping Based on objectives identified, the following questions are raised: What are the main factors that influence consumer purchasing decision online? Is there any differences between online and offline consumer? What consumer segments are more likely to shop online? Is there any connection between identified factors and consumer segment groups? Based on objectives and questions above, conceptualizing framework for this research has been developed. The important variables are clearly showed through logical reasoning in the framework. Based on this framework, the null and alternative hypotheses are developed as the followings: There is a difference as well as no difference in perception on benefits of Internet purchasing between online and offline consumers There is a difference as well as no difference in perceived risks towards Internet purchasing between online and offline consumers 1.4. Scope With the fast growth of Internet commerce it becomes very important for companies to study consumer behaviour (Jobber, 2001). If the influencing factors in the online buying and selling process can be identified, than it can be meaningful for the online companies to give much emphasis on these factors. The majority of companies want to increase the overall volume of the business because this can lead to significant reductions in costs and competitive advantages (Kotler, 2003). This research will pay attention to consumer behaviour in the online environment, providing theoretical information about online purchasing behaviour of the consumers. Additionally, the present study is an attempt to get insight into peoples perceptions towards online shopping in Singapore. This study will specify on the perception of Internet users towards benefits and risks associated with online shopping and how company can avoid customers concerns about online shopping. Chapter Two: Literature review 2.1 Introduction Currently, e-commerce is getting huge attention from a range of organisation and customers due to the fact of fast Internet development (Lee Lin, 2005). Online shopping, as a part of E-commerce, is becoming a tendency in Singapore (Rotem-Mindali et al., 2006). Online shopping has both advantages and disadvantages. Purchasing behaviour is determined by consumers view of benefits and risks of online shopping. This literature review intends to review of all the relevant factors. Firstly, the definition of e-commerce and its growth will be defined. Secondly, theories regarding consumer perception and behaviour will be reviewed. Finally, the main benefits and risks will be summarized. 2.2. Definition of E-commerce There are different definitions of what is e-commerce. E-commerce is a very broad term used to describe process where electronic connections make resources exchange be possible (Vrechopoulos et al., 2001). In context of the Internet, E-commerce is used as a general term. The definitions of e-commerce are focused on buying and selling using the Internet. According to Mark van Ketel and Tim D. Nelson (2009) electronic commerce (e-commerce), a subset of e-business, includes selling goods and services, as well as purchasing and exchanging over the Internet. Torkzadeh and Dhillion (2002) describe e-commerce as a purchase and sale over the Internet. This includes the process of finding a product, ordering and receiving as well as costs and benefits of a product or service. Generally, E-commerce can be broken into two main categories: Business to business (B2B) is where business makes online transactions with other businesses (Turban et al., 2003) Business to consumer (B2C) is where online transactions are made between a business and an individual consumer (Wareham, 2000). 2.2.1 The importance of E-commerce According to Carla et al. (2006) Internet is a powerful instrument to buy, sell and distribute goods and services worldwide in a fast growing supply chain. Internet provides potential market that has no or little restrictions, such as geography or time (Blackwell, 2000). E-commerce provides enormous opportunities for growth and development. Through the Internet people can communicate with each other over vast distances. It allows commercially moving business and people to a market in which everything that is for sale is advertised and everything that is wanted for purchase is requested somewhere (Kanttila, 2005). Over the years E-commerce changing the way business used to work. According to Wareham, E (2000) Expedia sells more than $ 14 million worth of hotels and airline reservations a day from its web-site Federal Express in Singapore began to save $10,000 a day by creating customer service department online (Kotler, 2003). The Internet provides businesses with the opportunity to sell their products to millions of people, 24 hours a day (Bellman, 2006). Buyers and sellers can thus contact each other with no or little cost. The development of e-commerce is often claimed to be reshaping almost all industries (Pawlyna, 1999). It influences the operation of organisations and peoples activities greatly and brings fundamental changes to the way that business is conducted. E-commerce can enhance organisations performance by tangible and significant operational efficiency (Mutz, 2005). 2.2.2 The growth of E-commerce and online shopping The B2C and Internet usage rates are making stable progress and rising constantly. Electronic retailing, the B2C segment of e-commerce, is set to grow exponentially in the next few years (Siyal et al., 2006). Total online retail revenue is increasing year after year and expecting to increase in the nearest future (Shu et al., 2006). The increase of B2C e-commerce cannot help but to impact peoples attitude to buy goods. Currently, one in ten Singapore adults can be categorized as frequent online purchasers (Shun, 2006). Presently around 72.4 per cent of Singapore households are web-connected (Singapore Internet Statistics 2010), also this position is expected to grow over the next decades (Singstat, 2009) In the early stage of growth, e-retailing, the B2C segment of e-commerce is set to grow exponentially in the next few years (Tan, 2007). However, online shopping still remains as yet a minority pursuit with purchases concentrated in a comparatively narrow range of categories such as clothing and software, music and travelling (Shun, 2006). 2.3. Segmentation of Online consumers Vrechopoulos et al. (2001) segmented e-shoppers based on demographic, behavioural and attitudinal characteristics. Figure 4 illustrates classification of different segments of online shopping. Brown et al. (2003) classify e-shoppers according to purchasing motivations for shopping, which illustrated in Figure 5. Figure 4 Vrechopoulos, Siomkos and Doudikiss Segmentation of e-shoppers Characteristic On-off shoppers Online shoppers Interested in online shopping Social and demographic variables Gender Mainly men Men and women Age 25-44 18-44 Education University and postgraduate studies University studies Level of income Above average Average or above Material status Single Married Job Scientists, professionals, working in the private sector Scientist, public and private sector employees Attitudinal variables Home shopping motivations Time saving, opening hours Time saving, opening hours, exclusivity Online shopping motivations Fast delivery, low prices, range of products and opening times Home delivery, low prices, range of products and opening times Preferred payment method Cash on delivery, credit cards Cash on delivery Willingness to pay more than through traditional channels No No Willingness to pay delivery costs Yes Yes Source: Adopted by an author from Vrechopoulos, A., Siomkos, G. Doudikis, G. (2001) Figure 5 Segmentation of online consumers according to purchase motivations Type of shopper Purchase motivations Personalised shopper Personal relationship with the seller. Service adapts to shoppers needs Recreational shopper Enjoys the act of shopping Economic shopper Achieve the nest quality-price relationship for the purchase Involved shopper Enjoys shopping and values personal relations Convenience shopper Values time and effort. Enjoy reduced prices Local shopper Loyal to a brand or shop in their local area Apathetic shopper Rejects the act of shopping. Values the convenience of Internet Source: adopted by an author from Brown, M., Pope, N., Voges, K., (2003) 2.4 Consumers behaviour theories 2.4.1 Consumers perception and consumer behaviour Pawlyna (1999) identified perception as an initiator of behaviour. Additionally, perception can be considered as a process of information extraction. Even in the same reality, different people tend to perceive differently. Its vital to understand, that peoples perceptions are more important than the reality in marketing (Kotler, 2000). The factors, which influence consumers purchasing behaviour online can be identified by understanding customer behaviour. In most studies perception identified as input, while behaviour as output, and treated as two separate phenomena. Rotem-Mindali (2006) suggested that perception and behaviour are two sides of the same phenomenon and are closely related to each other. Current study considered perception and behaviour as one integral part in order to understand customer perception and reasons which affect it. 2.4.2 Consumer decision process There are several models (see Appendix 1), which describes customer purchasing behaviour, though they all have similar attributes that should be considered as fundamental stages upon which the consumers behaviour is developed. Figure 6illustratesmain steps involved in consumer decision process. Figure 6 Consumer decision process model Source: Adopted by an author fromhttp://tutor2u.net/business/marketing/buying_decision_process.asp Predispositions (Before Purchase): This stage includes past experiences, customer own personality and self-concept, attitudes and opinions in general, as well as on specific products. Product Need: Buyuko et al. (2004) stated that buyer recognises a need which can be satisfied by a product or service, as a result of either cognitive activity or some environmental stimulus. It can be simplified that the need is often caused by internal or external stimuli. Information Search: The search may arise on an internal and external basis (Goh, 1999). According to Donald (1974) this stage includes all searches of the internal and external environments for the alternative solutions as well as for information which can help in evaluating of those alternatives. The search for the information usually includes previous experiences and should be relevant to the present purchase situation. Evaluation of Alternatives: This stage involves comparison of alternatives from physical and cognitive activities. Consumers compare various brands by taking in consideration several attributes (Kotler, 2000). Attributes used for the evaluation of alternatives by consumers are also known as choice criteria. Figure 7shows a summary of these choice criteria. Additionally, differentiation and number of alternatives, time pressure as well as level of involvement will reflect the extent of problem solving. As shown in Figure 8the extent to which customer involved in decision making process influence each stage of customer decision making process. Figure7Choice criteria used for the evaluation of alternatives by consumers Source: Adopted by an author from Bellman, S., Johnson, E. J., Lohse, G. L., Mandel, N. (2006).   Figure 8 Purchase Involvement and Stages of consumer decision making process Source: http://www.slideshare.net/roymogg/marketing-focus-on-the-customer-presentation Purchase Activity: This stage consist of customer involvement in making an actual financial decision as well as direct physical activities involved in decision making process about making purchase or not. Also this stage includes the actual transaction. However, customer decision can be postponed, modified, or avoided due to influence of perceived risk involved in purchase decision (Kotler,2000). Therefore, it is essential for marketers to recognize and understand factors that might provoke perceived risk and find out solutions to minimize that (Bellman et al., 2006). Post Purchase Behaviour: According to Kotler (2000) the current stage primarily concerned with product or service purchased by the customer. This level requires customers experience of satisfaction or dissatisfaction about purchased product or service, which further will influence subsequent behaviour of consumer. According to Fox all et al (1998) satisfaction or dissatisfaction created by product or service will make major impact on future purchase decisions. Predispositions (After Purchase and Use): After the process of purchasing the buyer (or non- buyer) should be left with cognitive content (Gunasekaran et al., 2004), which can be differ from that which present at the early stages. Consumers attitude, information and experience may be changed due to factors of time and events (Hawkins, 1989). All of the above can influence the future purchase decision of the same type. 2.4.3. Consumer behaviour in Online Environment When consumers shop online, they perform a similar sequence of tasks to offline shoppers (Mowen et al., 2003). Besides, online environment provides more information regarding each alternatives, also online environment is more flexible and time saving. Internet has significant impact on each stage of traditional decision making process. Final customer decision depends on several factors, which are illustrated in Figure 9. Figure 9 Main factors that influence customer purchasing decision Source: Adopted by an author from Buyuko Zumi; Kan, Gulcin (2004) Figure 9 presented factors, which lead to the decision process, which is described below. Problem recognition: Feeling the need or recognize the problem is the starting point. The Internet can generate the need or problem by itself and also can encourage customers to start the information search process (Breitenbach and van Doren, 1998). Information Search: Internet is one of the powerful sources of information, it has great advantages to store and process the information (Buyuko Zumi, 2004), and due to the above Internet has a deep impact on the Information Search stage. According to Wareham (2000) Internet provides wide access to information base for the consumers. Comparing to the traditional environment Web is less costly and require less time for information search (Turban  et al., 2002). One of the important differences between online and offline environment is the costs for the characteristics and attributes for which information can be obtained, are usually lower in online atmosphere (Kanttila, 2005). Still, the Internet has far less impact for the products that are perceived as low risk and that are bought frequently (Mutz, 2005). Additionally, the Internet is much less effective for value expressive products than for functional products, which attributes can be easily compared online (Rayport et al., 2003). Product Evaluation: This stage requires customers to make final value judgment through evaluating different information. The main benefit of online shops is their ability to store large amount of content at a relatively low cost (Rotem-Mindali et al., 2006). Thus, this can be turned to advantage when customers evaluating the product. On another hand, Internet provides lack of tangibility, which leads to difficulties in evaluating products. Purchase Activity: Current stage involves issues regarding transactions, which include the following steps: Agree contractually on purchase Pay for the purchase Wait for the delivery Receive physical delivery This stage can be influenced by different consumer-related factors, such as price, trustworthiness, availability or diversity of choices. According to Jobber (2001) this stage is also influenced by customer involvement, which is shown in Figure 6. Thus, customer will carry out very extensive evaluation when the purchase is very involving. On the contrary, purchases with low involvement will lead to simple evaluation and quick decision making (Schiffman, 2004). Post Purchase Activities: This stage is concerned with the satisfaction or dissatisfaction after purchase is made (Solomon et al., 2002). Internet provides good potential for customer satisfaction, as well as help to retain them. Web site can provide free customer support services, which will encourage repeat visits. Additionally, value-added services or feedback can be provided to the customers in order to retain existing customers and attract new (Siyal et al., 2006). 2.5. Benefits of the online shopping As discussed previously, there are a lot of factors that affect consumers purchasing process. Those factors reflect both, advantages as well as disadvantages of Internet as a shopping medium. The advantages or benefits of online shopping considered by customers described as the followings. 2.5.1 Convenience The customers expect online shopping to be easier and more convenient than as compare to traditional (Shun, 2006). Convenience is appearing very obvious at the stage of information search. According to Kotler (2003) The Internet is an almost perfect market due to the fact that information provided immediately and buyers can make a comparison of offers globally. As a result, consumers require minimal effort and time in order to compare and contrast competitive products. 2.5.2. Time saving According to Rayport et al. (2003) those who buy clothing on Web most often appreciate time saving. The process of locating merchants, finding items and procure offerings is easier in online environment (Maruca, 1999), which means online shopping can economize on time. Consumers do not require leaving their houses and spent time for travelling in order to make merchandise. Additionally, online environment allows browsing for needed items by size, category or price. Browsing and time benefits of online shopping represent the positive perception of e-satisfaction (Lichtenthal, 2004). 2.5.3. Product related benefits Comparing with a conventional retailer, e-retailer is able to offer a more wider range of products, because e-retailer do not have physical restrictions in terms of the amount and cost of floor space which is needed to display goods (Kanttila, 2005). Furthermore, it is less costly and easier for e-retailer to form alliances with other supplier, which brings more extensive inventories. 2.5.4. Lower price Internet enhances customer knowledge about pricing. In online environment customers are able to visit sites of competitors and compare the prices; moreover intermediaries provide price comparisons, which make process of evaluation more convenient and time saving (Gunasekaran et al., 2004). This transparency of price increases the competition between e-retailers and drives the price down. Furthermore the cost for performing online business is lower than for offline (e.g. minimal staffing cost, no retail space costs), this also lead to lower prices (Brown et al., 2003). However, some researches show those consumers are ready to pay for the online products same as for offline in exchange for the convenience (Rayport et al., 2003). 2.6. Perceived risks of online shopping Perceived risk can be defined as the uncertainty which arise when customer cannot predict the consequences of purchase decision (Farley et al., 1973). The level of risk can vary depending on individuals, personality, situation and product. However, perceived risk can be reduced to some acceptable level in any purchase situation. 2.6.1. Risk of privacy Privacy may mean diverse things to different people. Generally privacy refers to a moral right of individuals to avoid interruption interruptions into their personal life and affairs by third parties (Rotem-Mindali et al., 2006). Privacy is the main factor which stops many consumers from online shopping. Most of the time individuals get afraid that their private information can be sold, used, shared or discovered in an incorrect manner. According to Kanttila (2005)  fears and concerns of online purchasing reduce online purchasing decisions. 2.6.2. Security risk Security risks are often related to privacy issues. Security, especially online payment security is one of the main concerns for the consumers in e-shopping (Shun, 2006). Even the Internet and advanced technology improving fast, there are still high proportion of online users who are very cautious about making online purchase due to the concerns over credit and debit card security. Majority of customers have concerns whether the company is legal and private information will be not distributed to third parties, due to high percentage of hackers operating online (Siyal et al., 2006). 2.6.3. Lack of inspection before purchase Absence of direct sensory cues is another perceived risk, which is often mentioned both by marketers and customers. According to Schiffman Kanuk (2004 the fact that consumers are unable to touch products offered online is considered as significant drawback. This fact leads to more uncertainties regarding online shopping, because consumers have doubts about quality of the purchased product. This is also the reason why a lot of products which require high involvement are seldom purchased online (Rayport et al., 2003). 2.6.4. Risk of delivery Another drawback of online purchase is time between the purchase was made and time it received. When purchasing online, consumers cannot obtain the purchased product directly after transaction (Mutz, 2005). After the transaction was made the product will reach customer via home/office delivery sometime later. Therefore the reliability of delivery is another concerning issue. Additional problem which involved in delivery process is speed. One more issue to consider about home delivery is the presence of customer at home (Lichtenthal, 2004). Sometimes time of the delivery can be uncertain, and such situation can also lead to uncertainty. 2.6.5. Risk of returning Product returns are essential for the customers convenience and satisfaction. Majority of researches shows that the rate of online returns are low, however it is only due to the fact that customers find the process of returning is too complex (Constantinides, 2004). Such disgruntled customers are unlikely to continue online shopping in future (Case, 2002). Another issue in returning goods is that money usually are paid through credit or debit card, and here arise another problem of returning money back on the customer account, which depend not on e-company, but on the bank through which purchase was done. 2.7. Summary It is unarguable that the Internet has become an important part of peoples lives, enabling the fast growth of e-commerce. Currently, e-commerce is making improvements in customers satisfaction and tries to involve more people in online business environment (Chen Dubinsky, 2003). Consumer perception is the creator of customer performance, at the same time customer actions are the output of consumer perception (Citrin et al., 2000). It is useful to understand factors which influence buyers perception and purchasing behaviour. The adaptation of Internet creates a great impact on purchasing behaviour by providing more information, facilitating evaluation and decision making, and after-sales feedback. Additionally, online shopping includes different benefits and risks related to factors influencing consumer purchasing behaviour. The main benefits of online shopping are: Convenience Time saving Great product choice Product customization Lower prices The most common perceived risks of online shopping are: Privacy risks Security risks Lack of inspection Delivery issues Inconvenience of returning References Anonymous (2009) Asia Internet Usage and population [online] Available at http://www.internetworldstats.com/stats3.htm#asia [accessed 4 July 2010] Anonymous (NY) Buyer Behaviour decision-making process[online] Available at http://tutor2u.net/business/marketing/buying_decision_process.asp [accessed 4 July 2010] Anonymous (2009) Focus on customers to increase sales marketing tips[online] Available at http://www.slideshare.net/roymogg/marketing-focus-on-the-customer-presentation [accessed 3 July 2010] Ajzen, Icek Fishbein, Martin (1980) Understanding Attitudes and Predicting Social Behavior. Prentice Hall; Facsimile edition, pp. 63-245 Andreasen, A. 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The Effectiveness Of Methods To Control Microorganisms Health Essay

The Effectiveness Of Methods To Control Microorganisms Health Essay In the following assignment I will discuss the effectiveness of methods to control microorganisms in particular I will highlight the methods such as temperature, Immunisations and antibodies. Temperature is a huge factor in the growth of microorganisms along with food supply, pH levels and time. Refrigeration and freezing play a role together in the growth of bacteria in foods. Freezing foods at low temperatures merely leaves large amounts of microorganisms dormant by being unactive which is an effective method of controlling the spread of the microbes but not in the eradication of the microorganisms. As the temperature increases the microorganisms become active and spread which can lead to illness. The types of bacteria found in refrigerated foods are pathogenic bacteria and spoilage bacteria, such as salmonella, listeria, E.coli O157. these bacteria are present in large amounts of foods which have been repeatedly frozen again. Certain foods have different shelf lives to others because of this certain foods have to be frozen before the use by date for availability of consumption. A refrigerator is an effective method for the control of microorganisms. Effectiveness of controlling microorganisms by freezing/refrigeration is visibly present as spoilage bacteria turns foods off, changing colour, fungi growth, they release bad odours and by freezing foods/refrigeration it lets foods be available for consumption for longer periods of time. There are over a million cases of food poisoning each year, 20,000 hospitalisations and 500 deaths. This rate is slowly decreasing in the U.K. This costs the economy  £1.5 billion each year (Micbo 2012). In Northern Ireland and Scotland the risk of food poisoning from local food stores and food outlets was increasing at an alarming rate. The Food Standard Agency devised a plan to introduce a scheme of rating every food outlet and provider with a score from 1-5 on their business when it is inspected by a food safety officer from the businesss local authority. The hygiene rating shows how closely the business is meeting the requirements of food hygiene law (The Food Standards Act 1999). (FSA 2012) Th is scheme along with food hygiene legislation greatly decreases the rate of microorganisms growing and it is a great way that shows that when the rules are followed correctly the methods are effective in controlling microorganisms. An autoclave is a machine which operates highly pressurised steam, this is known as sterilisation. Sterilisation is the most effective method of controlling microorganisms. Due to autoclaves being used in a large scoop of practise, every practise has their own set of guidelines in the use of autoclaves. With further research I have concluded that the majority of autoclaves based on the University of Cardiffs research guidelines preform at the same capacity i.e. correct autoclaving will result in a 100% kill rate. It should therefore be the first choice method (wherever practicable) both wild-type and genetically modified micro-organisms. (UOC2012). With this information I can concluded that the use of autoclaves for example within a hospital or dental care practise is different to a lab environment autoclave. This means that autoclaves in hospitals and dental care practises come into contact with a range of different microorganisms and it is these microorganisms that spread disease. In do so some microorganisms have adapted and modified to insure survival such as prions, these prions do not eradicate at normal pressurised temperatures such as the typical 134  °C for three minutes or 121  °C for 15 minutes. The overall effectiveness in controlling microorganisms with the use of an autoclave is still considered to be the best method. Due to the factor of small amounts of prions still alive after autoclave it poses major concerns with infection control policies. Immunisations are one of the greatest achievements of medicine and it has saved millions of lives that have been spared from diseases. Immunisations can prevent diseases such as measles, mumps, rubella and a wider list ranging from anthrax to yellow fever. (DOH2012)(NHS,1.2012) Measles, mumps and rubella known as MMR our infectious diseases. Since the introduction of the MMR vaccination in 1998 the number of children who develop the disease has fallen to a relatively low number. The MMR vaccine works by activating parts of the immune system to produce antibodies against MMR. If you come into contact with one of the diseases your immune system will produce antibodies to fight against it or them. According to BUPA UK after the first dose of the MMR vaccine, 64 out of 100 people will be protected against mumps, 90 out of 100 people will be protected against measles and 95 out of 100 people will be protected against rubella. After the second dose, 99 out of 100 people will be protected against all three illnesses. (Bupa2012) Controversy over the effectiveness of the MMR vaccine and its side effects caused by the published findings by Dr Andrew Wakefield in 1998 caused a huge number of people not receiving their children vaccinated against MMR. His published findings showed a strong link between the MMR vaccine and autism and bowl disease. An investigation of the published findings showed that by Dr Andrew Wakefield used controlled tests with selected individuals in which he based his findings on. This was a huge error in his findings which proved that Dr Andrew Wakefield findings where wrong but because these findings were published they caused panic for the public. MMR still has a foothold in the United Kingdom and across Europe and it hasnt been totally eradicated like the infectious disease called smallpox. The Department of Health along with the General Medical Council state that Over 90% of individuals will seroconvert to measles, mumps and rubella antibodies after the first dose of the MMR vaccines currently used in the UK (DOH2010) which shows that it is a highly effective method. The Antibiotic was first discovered in 1928, the first antibiotic was called penicillin by Andrew Fleming. Penicillin is used to treat infections caused by bacteria. Over time these bacteria have become multi-resistant to antibiotics with the abuse of antibodies which create new strains of bacteria known as super bugs such as (MRSA) Methicillin-resistant Staphylococcus aureus and (TB) Tuberculosis. According to the Northern Ireland Strategic and Research Agency (2012) the number of deaths with Staphylococcus aureus or MRSA mentioned and recorded as the underlying cause on the death certificate by registration year, 2001-2011 with All Staphylococcus aureus at a percentage of 35% and MRSA with a percentage of 31%. Compared to 2001 All Staphylococcus aureus where at a percentage of 52% and MRSA at a percentage of 44% (NISRA2012). These findings show that the mortality rate for all Staphylococcus aureus and MRSA in Northern Ireland is on the decline due to infection control policies, ant ibiotic administration policies and proper use of antibiotics. Therefore antibodies are extremely effective method for the control of microorganisms when used correctly in accordance with your doctor and policies (NICE 2012). Reference Section (Bupa2012) Bupa Information Resource website (2012) On how effective is the MMR vaccine? [Accessed Online] Available from http://www.bupa.co.uk/individuals/health-information/directory/m/mmr-vaccine?tab=Resources (Date Accessed: 23/11/12) (DOH2012) (NHS,1) Department of Health website NHS Choices website (2012) Immunisation facts [Accessed Online] Available from http://www.nhs.uk/Planners/vaccinations/Pages/Landing.aspx (Date Accessed: 23/11/12) Department of Health (2010) and General Medical Council (2010) / NHS Publications of Immunisations statistics from 2009-10 with the present. [Accessed Online] Available from https://www.wp.dh.gov.uk/immunisation/files/2012/07/Chap-21-dh_122643.pdf http://www.ic.nhs.uk/webfiles/publications/immsstatisticsreplacement/imms%20200910%20replacement/Immunisations_Bulletin_2009_10_v2.pdf (Date Accessed: 23/11/12) FSA 2012) Food Standards Agency. Food Safety Week statistics.*(2012.) [Accessed Online] Available from http://www.food.gov.uk/multimedia/pdfs/fsw2012-toolkit.pdf (Date Accessed: 23/11/12) (FSA 2012) Food Standards Agency. Food Standard Hygiene Act 1999 [Accessed Online] Available from http://www.food.gov.uk/enforcement/regulation/foodstandardsact (Date Accessed: 23/11/12) (NICE2012) National Institute for Health and Clinical Excellence Infection: prevention and control of healthcare-associated infections in primary and community care (2012) [Accessed Online] Available from http://www.ips.uk.net/uploads/guidelines/NICE%20Clinical%20Guidelines%20for%20Infection%20Control_CG139.pdf (Date Accessed: 23/11/12) (NISRA2012) Northern Ireland Strategic and Research Agency (2012) [Accessed Online] http://www.nisra.gov.uk/demography/default.asp29.htm (Date Accessed: 23/11/12) (Micbo2012) Microbiology Online [Accessed Online] Available from http://www.microbiologyonline.org.uk/about-microbiology/microbes-and-food (Date Accessed: 23/11/12) (UOC2012) University of Cardiff evidence based research on the OSHEU Autoclave Guidance Online Document effectiveness of the autoclave [Accessed Online] Available from http://www.google.co.uk/url?sa=trct=jq=esrc=ssource=webcd=1ved=0CDAQFjAAurl=http%3A%2F%2Fwww.cardiff.ac.uk%2Fosheu%2Fresources%2FAutoclave%2520Guidelines%2520draft%2520document.docei=Ee6uUJT4H8fD0QXp9oHIDwusg=AFQjCNEYNS-kN77ojA7_rYNFnSRywJKAggsig2=s1poyV8RmTH3TngWK-ijLQ (Date Accessed 23/11/12)

Christianity Essay -- essays research papers fc

Was the Christian Savior the Messiah or is there an Alternate History? Jesus Christ! God damn it! Both are common phrases whispered to ones self or shouted aloud to the masses by both believers and unbelievers. Day after day people turn to religion and God to find answers and to seek help with there problems or for other various reasons. People turn to religion to try and make sense of a world that can often seem too stressful and meaningless, to rise above however with faith; it gives the impression of meaning. It is said He can inspire souls and compel one to engage in acts of justice and mercy in addition to promising eternal life with Him (Bahr vi). One can doubt the chances most believers know of the origin and history of there own religion. Christian believers accept Jesus Christ was the messiah; yet, one can learn history suggests an alternant truth.   Ã‚  Ã‚  Ã‚  Ã‚  The Christian savior, Jesus, was born in Nazareth in the month of January. His mother was Mary, whose mother was Anna. On the birth of Jesus he was visited by three men from Persia on their way to Egypt. Upon the sight of the new born child the Persians gave Him gold and silver and myrrh and frankincense (Gibran 7). He grew up having a normal childhood life and was always a charitable person. In the words from the son of Zebedee, John expounded: â€Å"Some of us call Him Jesus the Christ, and some the Word, and others call him the Nazarene, and still others the son of man† (Gibran 42). The time of His birth was during the same time as when Rome ruled the world. We know that He was born in the period of Emperor Augustus. Historians concluded that if He was born when Herod the Great reigned then Jesus would be restricted to being born: â€Å"in or prior to 4 BC† (Bahr 25). The majority of the scripture written involving Jesus only takes place during th e last few years of his life with a gap of eighteen years. The bibles text describes graphic accounts of Jesus’ interactions with people and miracles he performed to believers. Some of the miracles include healing the blind and healing the paralyzed. Not only did the Christian religion give believers a moral icon to praise but also provided them a set of rules in which to help govern their lives more peacefully. In addition to guidelines for a lifestyle, Christianity gave promises to a life of eternal happiness with God in heaven. With all... ..., OK. 4 Apr. 2005 . Gibran, Kahlil. Jesus: The Son of Man. New York: Alfred A Knopf, 1972. Haskins, Susan. â€Å"Saint or Sinner? The Magdalene Myth.† U.S. News and World Report: 25 27. Janzen, J. Gerald. â€Å"Jesus as Messiah.† The Christian Century 10 Aug. 1994: 762 764. Academic Search Elite. EBSCO. Putnam City North Lib. 4 Apr. 2005 . Knox, Skip E.L. â€Å"Medieval Europe: Early Popes.† The Development of the Papacy. 25 Apr. 2005. 25 Apr. 2005 . Lewis, Bernard. â€Å"I’m Right, You’re Wrong, Go to Hell.† The Atlantic May 2003: 36+. SIRS Researcher. ProQuest Information and Learning. Putnam City North Lib, Oklahoma City, OK. 4 Apr. 2005 . Lienhard, Joseph T. â€Å"The First Battle for the Bible.† Christian History & Biography 2003. Academic Search Elite. EBSCO. Putnam City North Lib. 4 Apr. 2005 . Muggeridge, Malcolm. Jesus: The Man Who Lives. New York: Harper & Row, 1975. Picknett, Lynn, and Clive Prince. â€Å"A Feast for All Eyes.† U.S. News and World Report: 52. Starbird, Margaret. â€Å"The Sacred Feminine.† U.S. News and World Report: 28. Wink, Walter. â€Å"Messianic Complex.† The Christian Century 18 May 1994: 523. Academic Search Elite. EBSCO. Putnam City North Lib, Oklahoma City, OK. 4 Apr. 2005 .

Shakespeares Macbeth - A Tragic Hero :: Macbeth essays

Macbeth: A Tragic Hero         Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Macbeth character in Macbeth by William Shakespeare can be played many ways.   Macbeth's relationship with other characters in the play and Aristotle's theory of a tragedy are ways in which Macbeth is shown as a tragic hero.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the very beginning of the play, Macbeth and Banquo are returning to Scotland from a fierce battle between the Norwegians and the Scottish. They have just won the war for Duncan.   This shows a noble virtue of Macbeth, a requirement of a tragic hero according to Aristotle.   It shows that Macbeth is a loyal person to the King and that he is a great warrior. As they are returning to Scotland, three witches appear and make prophecies about Macbeth and Banquo.   The three witches say â€Å"All hail, Macbeth! hail to thee, thane of Glamis!   All hail, Macbeth! hail to thee, thane of Cawdor!   All hail Macbeth, that shalt be king hereafter!† (A 1, S 3, 48). Here, Macbeth is interested in what the witches have to say, but he does not really believe them.   A few minutes later, Ross enters.   He tells Macbeth that the thane of Cawdor is in line for death and that Duncan has named Macbeth the new thane of Cawdor.   Now, Macbeth is absolutely shocked. The witches prophecy has come true!   He can not believe it!   But now Macbeth has a lot more on his mind; the third prophecy about becoming the King.   Macbeth knows that if something were to happen to Duncan, Malcolm and Donalbain, Duncan's sons, would be the rightful heirs to the throne. How can Macbeth be King when he is nowhere near the next in line to the throne?   Another requirement for a tragic hero is that he must have a tragic flaw.   Macbeth's tragic flaw is that of ambition; Macbeth's ambition will cause him to decline.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At this point, Lady Macbeth knows all about the witches prophecies. She really wants to be Queen of Scotland so she encourages Macbeth to do what he has to do to get rid of Duncan.   Lady Macbeth is putting an enormous amount of influence on Macbeth.   He thinks that Duncan is a great King and he considers Duncan to be a good friend.   Finally Macbeth gives in to Lady Macbeth and decides that he will kill Duncan while he is visiting Macbeth's castle that same night.   That night, Macbeth kills Duncan. However, afterwards, Macbeth is feeling very sorry for himself.   He can not believe what he has just done.   His ambition has caused him to kill a good friend and even worse, the King!   Here, Macbeth is going crazy.

Ch 3 Kidwell

CHAPTER 3 THE RESERVE BANK OF AUSTRALIA AND INTEREST RATES How is an increase in the cash rate likely to affect mortgage interest rates? Increases will be announced almost immediately in variable rates. How is an increase in the cash rate likely to affect imports An increase in the cash rate may attract an additional flow in of foreign investment funds which will increase the AUD exchange rate. Foreign goods priced in a currency against which the AUD has appreciated will be cheaper in AUD terms and thus the quantity of the goods sold may will increase.How is an increase in the cash rate likely to affect the exchange rate? An increase in the cash rate may attract an additional inflow of foreign investment funds which will increase the AUD exchange rate (appreciate the currency). 20. Will a drop in the cash rate affect inflation? Explain. Theoretically it will. A drop in the cash rate will stimulate borrowing, investment and economic activity. The increased demand for resources will pu t upward pressure on the prices of resources and may lead to inflation. Answers to in-chapter questions 3. What is likely to happen to the monetary base when (a) Centrelink credits age pension to pensioners’ bank accounts? – increase in money supply, (b) the RBA buys government securities from Australian investors and (c) banks raise funds by an overseas note issue?A – increase in money supply B – increase in money supply C – no change as if the payments are received in forex, then they exchange the currency for AUD already in the money supply. If the payments are received in AUD, then other agents have already exchanged the forex for AUD. 3. Why do the financial markets pay so much attention to the cash rate? The cash rate reflects the monetary policy stance and the influence the RBA is trying to exert on the level of economic activity. It also has a significant impact on consumer and business confidence, willingness to invest and spend and abilit y to service their debt. 3. 4 Describe the likely consequences for GDP growth when the RBA sells CGS to raise funds for the Commonwealth Government A sale of CGS will reduce the supply of money in the economy all other things being equal.This will lead to increased in interest rates as money supply reduces. Higher interest rates reduce the spending power of consumers and business. This results in less spending, investment and a general decline in asset values as spending tightens. Consumers and business are also likely to become more conservative as rates increase. This would then limit GDP growth. It also must be consider for what purpose the funds will be used and this may mitigate the restrictive monetary policy position.

Identity: Wild Cat Falling by Colin Johnson, Pleasantville (1998)

Who am I? The question sounds cliche, but lets be serious. Dont you confide there is something in facial expression you that you cant describe, but studyms to say, This isnt who I am, or who I planned to be. The texts I keep read emphasise the printing that socializing creates a overwhelm, a faithlessly voicel identity hold backing the self and who we ar to be. However, it is widely believed that identity is a convergence of socialization- that the self changes through our individual experiences. The trope of WCF is a victim of these processes.CJs commit of shifting temporal frames allows us to recapitulation the personas past whilst retaining the present, demonstrating the doctor of his childhood experiences on his identity. Jesse Duggan was an influential infix in protagonists moldable years her fear of the western farming lead her to condition her son into sporty indian lodge they belong to the white side of the fence. Youve got to prove you do and dont you fo rget it. She isolates him from his traditional culture and instils in him the stigmas of the lesser breed.The personas browse self derogatory remarks about organism a mongrel and born under the curse of Ham indicate how societys treatment of Noongars has affected him. socializing has isolated the protagonist, denying him his cultural identity and sulphurous his hopes. Throughout, the persona excessively remains anonymous, insinuating that his identity is amorphous. Yet we clearly see his masque I took a long see to it at him and sneered back in my opera hat Hollywood crim voice. His chant is satirical, as if he knows, his crim act is not a current reflection of his identity.And in pique of this mask, his core identity can also be seen I stood on the bed, sheath pressed to the bars, gulping the salt-sea tang until I became part of its crashing surf and soundless depths. His mask hides his true nature, nonetheless it is kick downstairsed through his poetic sensibility. El iots 1911 poem Pruf carry is a hammy monologue of a middle-class English- gay. For him, socialization demands his conformity to social norms, making him nip imprisoned by its mediocrity for I have cognize them all already, known them all have known the evenings, mornings, afternoons.The repeat of known them all portrays life as routine without purpose. my morning coat, my collar rise firmly to the chin my necktie risque and modest the detail of his dress elaborately conceals his identity and his true feelings about society. Ironically, the repetition of my implies an illumination of identity, rather than its suppression. It have the appearance _or_ semblances the Prufrock is afraid reveal his identity may disturb the globe do I dare, and, do I dare? Avoiding this ultimate question, he seeks ease in oblivion I should have been a pair of ragged claws scuttling across the floors of silent seas. We are gregarious creatures, and Prufrocks desire for isolation is untenable to us. assimilation has trapped him in a rock and a hard place he may choose the peaceful oblivion of a void anyday, but he is too scared to reject a mask that he despises in show window it may change his world oh the derision The 1998 film Pleasantville explores the effects of stepping out of a uniform society. they equitable happen to see something inside themselves thats different. This cinch is taken from below, establishing this as a powerful argument and putting David in a position of power over the crowd. He is persuading Pleasantville that embracing your core set defines you as unique special. He also colors George Parker, by revealing to him his intrinsic determine dont you think she looks plainly as beautiful as the prototypal day you met her? Now dont you wish you could tell her that? The proxemics in this tornado exaggerates Davids emotions and influences his fathers reaction. A shot of David is taken from the courts POV, which allows for tension to rise before he moves to the side to reveal his coloured father. The diagetic tone of shocked voices, coupled with the non-diagetic, soft symphony that swells at this new revelation, is used to bring out the importance of this scene as unearthing your intragroup self. It seems to say this is the moment of epiphany, the moment when you grip this universe holds something wonderful and rare, just for you.In Davids own words if you just have the guts to look inside yourself, youll find all that who am I to be crap alot easier to handle. WCFs persona began to confront that song or fantasy that had always been with him. Prufrock decided hed rather drown than face the long emptiness of his identity. But by self-aggrandising Pleasantville the choice of change, it instituted profound normative values in people love, passion, knowledge, peace, expression. All the colours of the rainbow.Though the belief that socialization morphs a person into who they are is predominant in society, it is hard to sa y that this is truly the case. These texts seem to emphasise the belief that socialization creates masks to conceal our core identities. Of course, socialization can blueprint us. Would a beggar have the very(prenominal) choices as a rich man? From my perspective, socialization may have us prepare that face to go the faces that you meet but it may never variegate our core identity, which is inevitably revealed when we confront our true emotions.

A Gap of Sky

The short story scripted by Anna Hope is about a girl c bothed Elli. Her carri eon is a natural dystrophy students chaos, dominated by drugs, anticipation p arnts and a distracting Iden disparagery crisis. There atomic number 18 several themes that concern the story, and I shall presently review somewhat of them. As my said(prenominal)(prenominal) bowment points out, Identity crawls Is an essential grapple by dint ofout the story. Her mind Lies In a dilemma between either to bring home the bacon her desires, or the expectations which are upon her.She doesnt know whether o succumb to the temptation of the drugs and partying, or to have a go at it her course and score high grades for the honest of her mom and dad. Other themes which could cover a ranch of Sky would be issues same expectations, responsibility, drugs, youth and pressure. The cashier is using the waterway of consciousness technique throughout almost of the story, which is very similar to similar to Vir ginia Woofs typography manner. It gives the reader a slightly puzzling and unfoc utilize interpretation, though it to a fault manages to elicit the reader Into the main characters mind.In spite of the occurrence that you may easily feel that the narrator Is Elli herself, It Is actually a third individual omniscient narrator. The language of the text Is super Influenced by slang, and has a typical electric razor stereotypical use. The story begins In an In medias rest and follows a crinklearly progression. It has its crook point when Elli begins her adventure of finding ink, by walking out of her door. There is too a use of similes, metaphors and symbols. Especially the similes are visible for example in bill 49 ( And it feels manage ledge, like deep pitch-black sludge, and tone 83 ( ) and her skull feels as though it might reveal open. The metaphors arent particularly prominent in the text, but these, plus the similes, make you get a more figurative interpretation, than if at that turn out werent whatever. The last rhetorical device used in the text, that I shall go into, is the embodiment which for example Is used In line 128 ( ) she wants to receive this night and Its great dark pulsing Symbols are dominant In the text. Some very obviously, some less(prenominal) obvious.The love on line 61, which has its tear finger raised, makes Elli think Buck it all. It is consequently a symbol of Elses rebellious side and the way that Elli wishes to follow her dreams without any concerns for her surroundings. But this sensation vanishes when Elli sees the skull at the exhibition. Her state of mind suddenly orbits the thought of life and death. She feels that it isnt a coincidence that shes there. She thinks that the exhibition is do to tell her something, to wake her up. She becomes so hydrophobic of facing death, that she has to run away from the museum.There is also the red Jasper to mention. Although the symbolism of this object is explained to some extent, it Is worth to mention how much the colliery voices the regret Elli has over how much she has interpreted her mothers love for granted. Despite all the good-natured and caring Elses mother has yielded, Elli has been entirely ungrateful. similarly the title of the story A curtain raising of sky plays an Important part In this analysis. Somewhere In the story Elli sees a feast of sky. This is partially a metaphor, which illustrates the gap in her state of broken, or a gap where something new tail assembly grow.Where something can change. There is a certain record of nouns in the short story, which creates a ever-changing understanding and concludes with a certain core of short sentences. Especially in line 28-37. It takes place over a duo of hours, from afternoon to early evening in central London. It is also the city where Elli lives and studies. peerless might almost say that A gap of sky is a parallel score to Virginia Wolfs life. The fact that both of her parents killed themselves caused, that Virginia went through a long time clogged tit depressions and nervous breakdowns.The outcome of it was that she, at the age of 59, threw herself in the river near her home and drowned. In the end of the story Elli comes to a river at the end of The Strand. This river is yet another dilemma. The aforementioned climax at the exhibition, makes her become afeared(predicate) of death, thus afraid of drugs. The river could be the place where she would be able to wash herself clean. On the other hand the river could also be the place where she could end all these troubles and worries, like Virginia Wolf.The ending of the story makes it up to ourselves to issue out what will happen next. This in all scenario that we, as readers, are brought into, is not scarce a Journey through the streets of London, but also a Journey through Elses mind and thought. You have to notice that Elli is not only a simple tender-hearted being. She is also representi ng the dilemmas and crises that teenagers have to go through nowadays. They have so many possibilities, and therefore also a lot of responsibility. That is the primal topic in A Gap of Sky.