Osteopathy free essay sample

More than forty-five percent of all osteopathic doctors are general experts or family specialists. Similarly as with clinical specialists, osteopaths have office practices and work in medical clinics. Around fifteen percent of all osteopathic doctors are experts in such fields as medical procedure, obstetrics and gynecology, pediatrics, psychiatry, nervous system science, and inside medication. Few osteopathic doctors have salaried situations in osteopathic medical clinics and universities, private industry, and government organizations. So as to be an osteopath you are required to experience broad preparing. Osteopathic clinical instruction requires 4 years of fulltime, thorough, and complete clinical training. When graduated and having achieved the D. O. certificate (Doctor of Osteopathy) preceding being qualified to rehearse, the osteopathic doctor must finish a further 2 to 5 years of fulltime residency preparing in the claim to fame based on their personal preference, for example, interior medication and subspecialties, medical procedure and subspecialties, orthopedics, pediatrics, obstetrics and gynecology, crisis medication, psychiatry, dermatology, pathology, family medication, or musculoskeletal medication (manual treatment osteopathy). We will compose a custom paper test on Osteopathy or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page There are 18 guaranteeing sheets with 85 claims to fame and subspecialties. Endless supply of residency preparing, claim to fame accreditation assessments are required. Significantly after the necessary instruction and preparing osteopaths despite everything go to training courses with the goal that they can be refreshed on the entirety of the current procedures that could be utilized for various circumstances. Osteopaths are required sure abilities that will empower them to carry out their responsibility proficiently and incredibly. Osteopaths initially need to have an extraordinary nowledge of the human life structures, with the goal that they realize where everything ought to be and how one illness could likewise be influencing another piece of the body. Listening aptitudes are significant while seeking after a vocation as osteopaths. This will be utilized to decide or analyze what is causing the ailment or infection and would likewise control them in utilizing the best possible t reatment. Viable relational abilities are fundamental to associate appropriately with patients. Osteopaths need to disclose things plainly to patients all the more particularly theâ treatment strategies that will be utilized. They should realize how to make the patient agreeable since they would utilize feeling of touch to analyze and treat medical issues. This is the explanation they have to likewise have great eye-hand coordination. They should be touchy and persistent. It will be useful on the off chance that they appreciate thinking about others. They should be quick to subtleties particularly while assessing the patient’s clinical history. An osteopath will ordinarily rehearse their abilities in a center in the start of their vocation all together sharpen their aptitudes while being managed by an accomplished osteopath. This is just discretionary, however it is useful for their profession. An osteopath has numerous obligations and duties that they need to do during their day. Their obligations incorporate sorting out and keep their customers individual data. You should have the option to analyze and treat the illness or malady that is influencing their customer by depending on clinical just as careful modalities. Osteopaths will address issue and burdens of bones, muscles, nerves, and other body frameworks by therapeutic and surgeries and, when considered useful, manipulative treatment. Osteopaths will utilize analytic pictures, drugs, and different guides to analyze and treat substantial debilitations. A few osteopaths will rehearse clinical or careful claim to fame. Since most osteopaths work secretly their week after week hours will contrast from others, however regularly they work 40 to 50 hours every week. An osteopath doesn't have a great deal of worry in their workplace. This is on the grounds that they are for the most part their own supervisors just as in charge of their work hours and don't have any cutoff times. An osteopath’s compensation and wages rely upon their experience, aptitude, also s the measure of hours they work seven days. The run of the mill osteopath makes 90-140 dollars 60 minutes. Since osteopaths can work in various conditions, for example, government organizations, private practices and even from home; their hours will shift in an unexpected way. On normal an osteopath will make $160,000 every year. Despite the fact that this can extend from 90-170,000 dollars. In the wake of being an osteopath for a specific measure of years you could turn into an osteopath college instructor. I picked osteopathy as my calling since the vocation my mother has picked. I needed to do this since I never truly saw how osteopathy functioned or the entirety of the stuff that she does. In the wake of investigating this calling I am exceptionally inspired by it as a result of the adaptable timetable and the great compensation. I believe that the sort of individual that would be keen on this activity would be a pleasant individual that appreciates helping individuals just as to show restraint so as to endure patients that are hard to manage. This individual would need to be body savvy just as individuals shrewd. On account of profession considers I have discovered that this sort of occupation is most likely not the best for me. I don't have the persistence to manage this activity, as I am a practitioner as per profession considers. In my sorts of knowledge sheet it says that I am not body shrewd and realizing the body is the most significant part of being an osteopath. Likewise, for my vocation proposal sheet it recommends that I do tasks that are outside and not employments that have me inside for the whole day. Subsequent to taking vocation contemplates I have secured that the positions that were proposed for me to take were employments that I had as of now that of doing, for example, fireman, cop and animal specialist.

Antonym Brutes Free Essays

So recollect when you are settling on a choice, contemplate internally if there will be an outcome included that can transform you. He lives by his wiles just as his fearlessness. He is an intelligent person. We will compose a custom paper test on Antonym Brutes or on the other hand any comparative subject just for you Request Now Frequently he transparently valuates a circumstance, showing the rationale he utilizes in settling on his decisions. At the point when it demonstrates successful, Odysseus deceives his own family, cheats, takes, in manners that we would not anticipate from an epic legend. Despite the fact that he IS self taught, his civility is at times the base of his difficulty. He is happy to take care of information, for instance: he demands hearing alarms call, despite the fact that he should have himself unbearably tied to the pole of his boat with the goal that he can't surrender to the enticement. Teeter’s choice of going in the kayak without anyone else can bring incredible outcomes. In the event that she ever suffocates, there uproarious be no one close by to spare her, and on the off chance that doesn’t have a telephone, at that point no one could come help her, except if she shouts for help. Since she goes far, her folks probably won't have the option to hear her. Additionally her incapacity could bring risks, including dropping out, or if the waves get enormous for the pontoon to fall over. Teeter’s guardians ought to know about the results that could occur alongside her choice and her folks ought to consistently assist her with being readied and know. Savages and his conflicting conduct and activities lead to his demise, and brought numerous outcomes. At the point when he realizes that he will be highlighted by Antonym, Brutes doesn't request that anyone murder him, yet rather he inquires as to whether one of the officers will hold a blade for him to execute himself with. As a result of his choice to join the death, Brutes loses everything that made a difference to him. He neglects to follow the experience of cassias, and tune in to his proposals. All in all, results can be disagreeable, and unwelcoming to anyone on this planet. Odysseus, Teresa, and Brutes every single confronted outcome from that point choices made, and ought to have settled on something else that would bring harmony and satisfaction. At the point when confronted a resulting, you may very well need to uncovered it. The most effective method to refer to Antonym Brutes, Papers

Power integrations Research Paper Example | Topics and Well Written Essays - 3000 words

Force incorporations - Research Paper Example Distinguish and examine the showcasing and appropriation channels used to impart and convey an incentive to their business clients 8 8.What is the mechanical system created by the organization to help their business clients? 9 Part 4 9 9.Describe the promoting methodology utilized by the providers to arrive at the diverse portion of clients 9 10.How does the organization section their business clients and make an incentive for each fragment? 10 11.Describe each fragment and the important relationship type and correspondence exercises for each section. 10 Part 5 11 12.Describe the sorts of connections that can be created with business clients and recognize the key correspondence procedures that are pertinent to every relationship approach 11 13.Describe the business the executives approach utilized by the organization to manufacture relationship 12 14.Analyse the channel and deals the board the organization uses to convey administrations and worth 12 Part 6 13 15.How business client d oes see cost, advantages and cost in assessing an item/administrations offer from a provider? 13 Part 7 14 17.Discuss how the organization utilizes the business promoting blend to make an upper hand and convey esteem 14 Reference 16 Part 1. Investigate the purchasing procedure utilized by various portions of business clients. ... mpanies represented over 62% of the worldwide force gracefully incomes, while the hostage producers represented the staying 38% of the income of the organization. While the all out number of producers of intensity supplies surpassed 1000, there were just 30 force gracefully organizations whose yearly incomes surpassed $100 million, while another seventy five percent yielded under $5 million of income consistently. The maker deals of the AC/DC converter power supplies represented a sum of $11.2 billion in the year 2001. The yearly shipment of new inside and outer AC/DC power supplies totalled around 1 billion units around the same time. The custom force supplies were intended for explicit applications and the standard force supplies were intended for meeting various applications. 2. Talk about the key factors that will influence the purchasing procedure and choices for a business client One of the significant quality of business clients is the purchasing procedure and the dynamic proc edure. The hierarchical purchasing choice or the conduct is regularly named as the â€Å"decision making process† through which formal association will in general build up the necessary requirements for the necessary items just as administrations and moreover recognize and assess lastly look over the ideal brand and providers. In this manner two key variables of purchasing conduct incorporate the entertainers of trade and the idea of trade. The on-screen characters are the conventional associations and therefore the purchasing procedure is extremely perplexing. The quantity of individuals in the purchasing choice focus regularly fluctuates and the job of the trough move which relies upon the purchasing choice and different phases of the purchasing choices. Besides the trade volume and force in the B2B trade contrasts from the individual purchasing choice

DETECTION OF ANTIVIRAL ANTIBODIES IN SERUM USING AN ELISA TECHNIQUE Essay

Identification OF ANTIVIRAL ANTIBODIES IN SERUM USING AN ELISA TECHNIQUE - Essay Example These immunoglobulins are of five sorts and they are distinctive dependent on size, charge, amino corrosive creation and sugar content. the class and the sort of immunoglobulin atom is dictated by the overwhelming chain type. There are two light chains and two overwhelming chains. There are C and N-terminal in the overwhelming chains. (Crowther 1995). The N-terminals of the IgG comprise the antigen - restricting site. People can get impervious to numerous irresistible maladies by dynamic or aloof vaccination. The gainful impacts of the vaccination are interceded by the antibodies and the impact of inoculation is intervened by the immunoassays. (Crowther 2001). The estimation of the antigen and counter acting agent by utilizing delicate examines are the helpful pointers of the resistant status. At the point when an irresistible operator enters the human body, the segment is distinguished as the outside molecule and antibodies are created against them. These antibodies interface with t he antigens and lessen the heap. (Edwards 1999). The immunoassay strategy recognizes the antigens, antigen - particles present in the blood and give the outcomes. Every immunizer is explicit for an antigen. ELISA is fundamentally of two kinds: serious and non-serious ELISA. ELISA includes two site acknowledgment with two distinct antibodies (i.e.) a circuitous estimation. Serious ELISA is unique in relation to the sandwich ELISA and aberrant ELISA. In the initial step the unlabelled counter acting agent is hatched on the nearness of the antigen. This antigen-immune response limited is added to the antigen-covered well. The plate is washed and the second counter acting agent explicit to the essential immunizer is included and the subsequent neutralizer is coupled to the catalyst. At the point when the substrate is included, the sign is radiated by the rest of the chemical. In this ELISA, in the event that the antigen fixation is extremely high, at that point the sign will be exceptio nally frail. This strategy is basically used to test the tainted and unrefined examples. This strategy is extremely helpful for the identification of HIV. For HIV finding, the patient's example and the protein marked counter acting agent (conjugate) is added all the while to the strong stage. HIV antibodies, if present in the example will spot to the conjugate immune response and decrease the sign. In this way on the off chance that the shading response is created, at that point it shows that there are no HIV antibodies in the given example. Utilizations of ELISA incorporate screening of the gave blood for viral pollutions( HIV types, Hepatitis B and C, HTLV-1 and 2), estimating the hormone levels( pregnancy(HCG), ovulation( LH), thyroid capacity ( TSH, T3 and T4), anabolic steroids, hormones), recognizing contaminations( HIV, syphilis, chlamydia, gondii), identifying allergens in nourishments and poisons in nourishments, estimating the centralization of the antibodies and distingui shing illegal medications ( cocaine, sedatives, cannabis, and so on.), estimating auto antibodies in immune system sicknesses and estimating rheumatoid components . (Sheehan 1997). (Wreghitt and Morgan-Capner 1990). Rule When an immune response is connected to the chemical and permitted to respond with the immobilized antigen, antigen-immunizer response happens. This is distinguished by the creation of shading by the substrate compound response. The antigen is immobilized in either a microtiter plate or on nitrocellulose layer. A chemical named counter acting agent is included overabundance to the framework and these ties to the immobilized antigen. Abundance neutralizer is evacuated by washing and the substrate explicit for the

A Summer Update

A Summer Update Khan Academy has been running small-scale summer camps since 2009 to better understand different models of learning and many of you have asked whether we are continuing them this year. Unfortunately, we are not. However, we have learned so much from those camps that we are now exploring a longer duration, but smaller scale, learning lab in the coming months. This will be set up to let us have an even more hands-on and sustained approach to research blended learning and education innovation, which will also let us experiment and share our learnings with schools and networks around the world. This is just one of the many ways we’re learning from educators and students: we connect with hundreds of thousands of folks who use Khan Academy in their classrooms, we run pilots with numerous schools including Idaho State and of course facilitate our teacher workshops. These avenues help us understand so much more about creative ways to teach, and also help make our platform even more useful for learners everywhere. Stay tuned: we’ll post more updates in the coming months, and we look forward to sharing what we learn soon - sign up here if you’d like to hear more about it. In the meantime, to beat the summer slump, come check out our math missions from early math through calculus! Posted by Jason Pittman and Sonia Cho (Two of the teachers who’ll be facilitating the learning lab).

A Summer Update

A Summer Update Khan Academy has been running small-scale summer camps since 2009 to better understand different models of learning and many of you have asked whether we are continuing them this year. Unfortunately, we are not. However, we have learned so much from those camps that we are now exploring a longer duration, but smaller scale, learning lab in the coming months. This will be set up to let us have an even more hands-on and sustained approach to research blended learning and education innovation, which will also let us experiment and share our learnings with schools and networks around the world. This is just one of the many ways we’re learning from educators and students: we connect with hundreds of thousands of folks who use Khan Academy in their classrooms, we run pilots with numerous schools including Idaho State and of course facilitate our teacher workshops. These avenues help us understand so much more about creative ways to teach, and also help make our platform even more useful for learners everywhere. Stay tuned: we’ll post more updates in the coming months, and we look forward to sharing what we learn soon - sign up here if you’d like to hear more about it. In the meantime, to beat the summer slump, come check out our math missions from early math through calculus! Posted by Jason Pittman and Sonia Cho (Two of the teachers who’ll be facilitating the learning lab).

Cyclon Hellas Sa In The Industrial Production Of Lubricants Finance Essay - Free Essay Example

PART 1 Cyclon Hellas is a company that operates in Greece in the industrial production of lubricants and the production and trade of packaged lubricants as also at the distribution of liquid fuels. Cyclon Hellas main target, is to provide quality products and services that respect both the needs of consumers and the environment. Since the beginning of the company which is estimated around 1981, through research and technological performance the company archived a high quality and ecological dimension of the products it developed.   Even the high competition not only in Greece but also in rest of Europe and Middle East, Cyclon Hellas has achieved to expand and play a great role among these markets only by maintaining the same philosophy, which springs not only from its consumers liability and satisfaction but also their partners collaboration.. PART 2             INCOME STATEMENT (Amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 000)                   YEAR YEAR          2009 2008 Turnover 372.651 403.615 Cost of Sales 349.536 377.393 Gross Profit/Loss 23.115 26.222       Selling Expenses 15.891 16.669 Administrative Expenses 4.725 4.529 Plus/ Minus Other Operating Income/Expenses 3.778 3.362       Profits before Interest/Depreciation 6.277 8.386 And Taxes/EBITDA          Plus/Investments income/Profits 3.78 591 From Associate Companies          Minus Financial Expenses 2.084 2.976 Profit before Depreciation and Taxes 4.571 6.001 Minus Total Depreciation 2.697 2.409       Net Profit before Tax 1.874 3.592 Minus Taxes 820 1.436       Profit after Tax 1.054 2.156       ATTRIBUTABLE TO:    Equity Shareholders 1.060 2.147 Minority Interest (6) 9 Net profit/(loss) after tax 1.054 2.156       Basic earnings/(losses) per Share EPS (in euro) 0,0397 0,0807 Diluted earnings/(losses) per share (in euro)          Other State revenue    Foreign Currency Translation (8) 1 TOTAL       1.046 2.157                ANNUAL BALANCE SHEET (Amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 000)       YEAR YEAR    2009 2008 ASSETS    Non-Current Assets    Tangible Assets 33.090 32.752 Investments in Real Estate 2.007 2.015 Intangible Assets 603 844 Participation in Subsidiaries and Affiliated Companies 33 33 Goodwill 467 467 Other Long Term Receivables 4.288 4.792 Total non-Current Assets 40.488 40.903 Current Assets    Investments    Inventories 8.510 9.295 Trade and Other Receivables 49.028 57.538 Cash and Cash Equivalents 4.243 6.034 Total Current Assets 61.781 72.867 TOTAL ASSETS 102.269 113.770       SHAREHOLDERS EQUITY AND LIABILITIES    SHAREHOLDERS EQUITY    Share Capital 12.532 12.532 Reserves 2.105 2.113 Retained earnings 14.705 13.645 Total Shareholders equity attributed to shareholders of the parent 29.342 28.290 Minority Interest 18 24 Total Equity 29.360 28.314 Long Term Liabilities    Long Term loans /(Leasing Liabilities) 373 16.745 Deferred Tax Liabilities 3.740 3.510 Employee Benefits 3.735 3.750 Grants 92 310 Trade and Other Long Terms Paybles 85 74 Total Long Term Liabilities 8.025 24.389 Short Term Liabilities    Trade and Other Sort Terms Paybles 35.686 33.906 Short Term Loans 29.198 29.198 Long Term Liabilities (payable next year) 0 4.000 Other payables and Accrued Expenses    Total Short Term Liabilities 64.884 61.067       TOTAL LIABILITIES 72.909 85.456 TOTAL LIABILITIES AND EQUITY       102.269 113.770 CASH FLOW (Amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 000)             YEAR YEAR    2009 2008 Profit/(losses) before Taxes and Minority Interest 1.874 3.592 Plus / (minus) adjustments for    Depreciation 2.697 2.409 Forecasts 142 (678) Grants Depreciation (165) (147) Transaction Changes (235) (6) (Profit)/loss from sale of fixed assets (268) (52) Interest charges 2.024 2.590 Operating Profit before adjustments in Working Capital    (Increase)/decrease in receivables 9.016 (14.268) Decrease/ (Increase) in Inventories 736 (1.164) Increase/(decrease) in liabilities 1.616 381 Interest Paid (2.024) (2.454) Income Tax Paid (335) (394) Cash flows from operating activities 15.078 (10.953)       Investing Activities    Receipts from sales of Tangible and Intangible Assets 2.919 4.422 Interest received 262 158 Receipts from sale of Subsidiaries 0 83 Cash flow from Investing Activities 2.534 3.981       Financing activities    Proceeds from loans 0 16.919 Payment of Liabilities from Financial Leasing 238 131 Receipt from fixed assets grants 0 91 Repayment of Loans 14.097 0 Cash flow from financing activities 14.335 16.839       Net increase in Cash and Cash Equivalents (1.791) 1.905 Cash and Cash Equivalents at 1st of January 6.034 4.129             Cash and Cash Equivalents at the end of December    4.243 6.034 PART 3 Group Ratios for Years 2009-2008 YEAR 2009 2008 RETURN ON CAPITAL EMPLOYED       27,8 21,5 RETURN ON EQUITY       12,8 24,5 RETURN OF SHAREHOLDERS CAPITAL (CAPITAL AFTER TAX)    7,2 14,7 RETURN ON ASSETS       1,83 3,15 GROSS PROFIT MARGIN       6,2 6,5 CURRENT RATIO       0,95 1,19 QUICK RATIO       0,48 0,58 DEBT / EQUITY RATIO       0,03 1,34 STOCK TURNOVER PERIOD       9,3 8,6 DEBTORS TURNOVER       26,2 26,7 CREDITORS TURNOVER       37,2 32,8   PART 4    STOCK MARKET RATIOS          CAPITALAIZATION          12.532.474,80 ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ PRISE PER SHARE (price taken from Athens Stock Market DD 20/01/2010) 0.72 ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ TOTAL SHARE AMOUNT          17.406.215,00 ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬       EARNINGS PER SHARE    0.04 ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬          P/E RATIO    18.0             DIVIDENTS IN YEAR 2009 1.060.000,00 ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬    DIVIDENTS PER SHARE 0.017 ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬    DIVIDEND YIELD 2.36%                      PART 5                  INCOME STATEMENT (Amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 000)   (FORECAST FOR 1 YEAR)             YEAR YEAR YEAR YEAR    forecast % change       2010 2009-2010 2009 2008 Turnover 354.018 -5,0% 372.651 403.615 Cost of Sales 333.000 -6,0% 349.536 377.393 Gross Profit/Loss 21.018 -9,0% 23.115 26.222          Selling Expenses 15.500 -2,5% 15.891 16.669 Administrative Expenses 4.900 3,7% 4.725 4.529 Plus/ Minus Other Operating Income/Expenses 3.900 3,2% 3.778 3.362          Profits before Interest/Depreciation 4.518 -28,0% 6.277 8.386 And Taxes/EBITDA                Plus/Investments income/Profits 700 85,0% 378 591 From Associate Companies                Minus Financial Expenses 1.530 -26,5% 2.084 2.976 Profit before Depreciation and Taxes 3.688 -19,3% 4.571 6.001 Minus Total Depreciation 2.750 5,7% 2.697 2.409          Net Profit before Tax 938 -50,0% 1.874 3.592 Minus Taxes 430 -52,0% 820 1.436          Profit after Tax 508 -52,4% 1.054 2.156 It is expected a decrease of 5.0% concerning the Turnover of year 2010 due to the global financial crisis and the inflation change (plus the huge economical crisis in the Greek Markets) The Sales are also decreased since the increase of the gasoline, lubricants and fuel prise. The group has no problems with exchanges differences, due to the physical hedging policy. Selling Expenses will continue to grow (-2.5%). Administrative Expenses are also growing(3.7%) Longterm Loan on a euribor rate and fixed spread Financial Expenses are Decreasing (26.5%)payment for Leasing Taxation Rate is 25% for Years 2008-2009-2010 PART 6 ANNUAL BALANCE SHEET (Amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 000)          (FORECAST FOR 1 YEAR) YEAR YEAR YEAR    2010 2009 2008 ASSETS       Non-Current Assets       Tangible Assets 32.000 33.090 32.752 Investments in Real Estate 2.000 2.007 2.015 Intangible Assets 580 603 844 Participation in Subsidiaries and Affiliated Companies 33 33 33 Goodwill 467 467 467 Other Long Term Receivables 4.100 4.288 4.792 Total non-Current Assets 39.180 40.488 40.903 Current Assets       Investments       Inventories 8.7460 8.510 9.295 Trade and Other Receivables 47.672 49.028 57.538 Cash and Cash Equivalents 3.700 4.243 6.034 Total Current Assets 59.832 61.781 72.867 TOTAL ASSETS 99.012 102.269 113.770 SHAREHOLDERS EQUITY AND LIABILITIES       SHAREHOLDERS EQUITY       Share Capital 12.532 12.532 12.532 Reserves 2090 2.105 2.113 Retained earnings 14.200 14.705 13.645 Total Shareholders equity attributed to shareholders of the parnt 29.500 29.342 28.290 Minority Interest 17 18 24 Total Equity 29.939 29.360 28.314 Long Term Liabilities       Long Term loans /(Leasing Liabilities) 150 373 16.745 Deferred Tax Liabilities 3.900 3.740 3.510 Employee Benefits 3.700 3.735 3.750 Grants 70 92 310 Trade and Other Long Terms Paybles 100 85 74 Total Long Term Liabilities 7.920 8.025 24.389 Short Term Liabilities       Trade and Other Sort Terms Paybles 33.939 35.686 33.906 Short Term Loans 27.214 29.198 29.198 Long Term Liabilities (payable next year)    0 4.000 Other payables and Accrued Expenses       Total Short Term Liabilities 61,153 64.884 61.067          TOTAL LIABILITIES 69.073 72.909 85.456 TOTAL LIABILITIES AND EQUITY    99012 102.269 113.770 Creditors Turnover will remain the same as 2009 (37.2) Inventories Turnover will remain the same as 2009 (9.3) Debtors Turnover will also remain the same as 2009 (26.2) Tangible Assets Will decrease equal to the annual depreciation PART 7 ANALYSIS OF Cyclon Hellas SA (GROUP) The year of 2009 was marked from : a) the impact of the global financial crisis (reducing demand, reducing prices, foreign exchange and credit risks, given the uncertainty of the market). b) The reduction of prices of petroleum products (fuels, base oils) as a result of falling international prices of crude. c) The Reduction on the demand for lubricants. Profitability (all amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬000) The Groups turnover CYCLON Hellas SA in that year amounted to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 372.651 against ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 403.615 in the corresponding period of 2008, a decrease of 7.98%.The decrease was primarily due to lower prices of petroleum products (fuel) of the parent company and the fall in sales of other activities and in particular lubricants. Operating earnings before interest, taxes, depreciation and amortization (EBITDA) In a group operating profit before tax, depreciation and amortization (EBITDA) decreased by 25% and determined the amount of ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 6.277 compared to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 8.386 in fiscal year 2008.This decrease is the result of lower sales of lubricants and the profits. Net Earnings The net results of the Group, after taxes, profits amounted to ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 1.054 thousand compared to profits ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 2.156 in the corresponding last year 2008. Net profit after tax The net profit after tax were detrimental to this use at ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 244 compared profit ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 106 for the corresponding last year. The Probability Ratios Reveal: Roce: We have an increase on the level of profits in relation to overall capital employed to produce the profits (27.8 / 21.5). So the performance of the group is increasing. Roe: The decrease (almost 50%) of the efficiency of shareholders value. Roa: Since the great amount of decrease in Profit before Taxes from 3.592 to .1874 and the small deference between Total Assets of the 2 years we see that the ratio has decreased from 3.15 to 1.83 so the Group has not achieved its objective, which is the increase in sales volume and increase market share. Return of Shareholders Capital : We see , the great decrease of the Net Profit after Tax form 2.156ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ to 1.054ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ got us to the result of the simultaneously decrease of the Return of Shareholders Capital ratio from 14.7 to 7.2 (over 50%) Liquidity (all amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬000) The company achieves effective management of liquidity risk primarily through the equation to credit period, and secondly by providing sufficient reserves (cash and bank) as well as a rapid means of securing bank financing in the event of an unforeseen emergency. The Liquidity Ratios reveal: Current Ratio: Due to the fact that the change of the rate is small (1.19 to 0.95) we assume that the Group will not have any problem to cover all its Short Term Liabilities as its Short Term Assets remain in a great level. Quick Ratio: Even though we see a low rate in both years 0.48 0.58 and the Inventories (8.510ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 9.295ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬) are not in a level that in an emergency case should be easily converted into cash in order to cover the Liabilities, the Marketable securities (16.490ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 21.812ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬) and the debtors receivables (26.768ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ 29.582ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ ) could help the Group to solve an unexpected Liquidity problem. Capital Structure (all amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬000) The Group manages its capital to ensure that Group companies will continue to be viable maximizing return to shareholders by optimizing the ratio debt to equity. The Groups capital structure consists of debt , cash and cash equivalents and shareholders equity of the parent company include share capital, reserves and retained earnings. The capital structure of the Group is monitored on an ongoing basis. Part of this monitoring is the review of capital costs and risks. Debt/Equity Ratio: We see the great deviation between the two periods ratio 0.03 1.34 t inflects to the repayment of the loan(16.000ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬) in year 2008 and that has helped the Group to come in such a position that can have a health operating function and also a good finance growth. Working Capital (all amounts in ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬000) Working capital is the amount of capital which is readily available to an organization. That is, working capital is the difference between resources in cash or readily convertible into cash (Current Assets), and cash requirements (Current Liabilities). As a result, the decisions relating to working capital are always current, i.e. short term, decisions. n addition to time horizon, working capital decisions differ from capital investment decisions in terms of discounting and profitability considerations. They are also reversible to some extent. (Considerations as to Risk appetite and return targets remain identical, although some constraints such as those imposed by loan covenants may be more relevant here). Current Assets 61.781ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬-85.456ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬=-11.128ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬ (year 2009) As we have a negative number we assume that the Group will not be able to operate, and that it has no sufficient cash flow to service long term debt, and to satisfy both maturing short-term debt and upcoming operational expenses. Current Assets 72.867ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬-85.456ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬=-12.589ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¬(year 2008) As we have a negative number also in year 2008 , we assume that the Group will not be able to operate, and that it has no sufficient cash flow to service long term debt, and to satisfy both maturing short-term debt and upcoming operational expenses. Next we will use the measure of cash flow within the operating cycle. This represents the time difference between cash payment for raw materials and cash collection for sales. The cash conversion cycle indicates the firms ability to convert its resources into cash We use the Ratio from: Years 2009 2008 Stock Turn Over Period 9.3 8.6 days Debtors Turnover 26.2 26.7 days Creditors Turnover 37.2 32.8 days Operating Cycle 2008 = 8.6+26.7-32.8 = 2.5 Operating Cycle 2009 = 9.3+26.2-37.2= -1.7 Best Inventory managerial at year 2009 which helps the Group for uninterrupted production although it reduces the investment in raw materials , it minimizes reordering costs and hence increases cash flow. The Operating Cycle has a 4.2 difference between the two operating years , the funding of the Working Capital is inevitable.(Bank loan Factoring) The cash balance in year 2008 allows the Group to meet day to day expenses, but reduces cash holding costs. In year 2009 credit terms may l attract customers, such that any impact on cash flows and the cash conversion cycle will be offset by increased revenue and hence Return on Capital

The Decision Of Our Final Residential Location Choice Model

Before the decision of our final residential location choice model, we tested how preferences of residential location are different among age and income groups. Stratifying the sample of households by age and income is helpful to identify some of the heterogeneity in housing preferences among different market segments as well as investigate whether differences of location preferences exist between different groups. All the household location choice models performed reasonably well as shown in table 1, 2, and 3. The empirical results show that different age groups have different residential location preferences. As shown in Table 1, the access to employment is statistically significant and positive in Groups 1 and 3 but insignificant in Group 2. This result implies that job opportunity is an important factor in the household residential location choice decision, especially for the young and old household groups. On the other hand, households in Group 2 do not tend to prefer the locati on where job opportunity is relatively good, although it is not statistically significant. Rather, land price is positive and significant in Group 2, which means they are likely to choose the location where land price is high. This may be because most households in Group 2 consider their children’s education in their residential location decision. In specific, good education environment including public and private schools is a very important factor in Korea. However, we do not include theShow MoreRelatedBefore The Decision Of Our Final Residential Location Choice1426 Words   |  6 PagesBefore the decision of our final residential location choice model, we tested how the preferences of residential location are different among age and income groups. 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Evaluation Of A Telephone Based Peer Support Intervention...

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The Book Of Romans Is Identified As An Epistle - 1289 Words

The genre of the book of Romans is identified as an epistle. It is essential to recognize the related interpretive principles when interpreting this kind of genre. Read the epistle in its entirety in one sitting to understand the intent of the letter. It is particularly profitable to also consider paragraphs as being the main units of thought. Follow the logical development of the argument as the letter progresses. Historical context is of vital importance when studying an epistle. No serious scholar today questions that Paul is the author of Romans. Dating ancient letters is notably difficult, but in the case of Romans we can securely pinpoint the letter between A.D. 55 and 58. Paul composed the epistle to the Romans during his stay in†¦show more content†¦The Gentiles were filled with contempt for the Jews for their failure to realize that Christ had freed believers from the law. Paul wanted the Jews and the Gentiles to understand that forging unity out of differences is i mportant to bring peace to the church. Paul summarizes his doctrine of salvation in a deeper way compared to the other epistles to solve existing problems in the Roman church. Not only is it important to learn about the historical context behind the passage in Romans, but we also must view the literary context. Understanding the literary context of Romans is an important part of the interpretation process. The epistle is the dominant literary genre of the New Testament in terms of space; 21 out of the 27 books are characterized as epistles. The epistle is a mixed form that combines literary and expository features. The usual New Testament epistle is composed of five main parts: 1) an opening or salutation; 2) thanksgiving; 3) body of letter; 4) moral exhortations; and 5) closing with final greetings and benediction. Paul wrote this letter to Rome during his ministry in Corinth. About a year earlier, he had written 1 Corinthians after hearing terrible news regarding opposition agains t him in the Corinthian church during his ministry in Ephesus. 2 Corinthians was probably written just a month or two before Paul’s visit to Corinth. This was a joyful time for him because much of the trouble he had experienced from the

Nutritional and Fitness Paper Free Essays

My sthrongest dimensions after taking the self-test are intellectual health, social health and environmental health. I think that I am sthrongest in intellectual health because I don’t make rash decisions in my life without thinking about the consequences. When I was younger I seemed to get myself in trouble a few times and at one point it got so bad that I had to really look at myself and question the decisions that I was making. We will write a custom essay sample on Nutritional and Fitness Paper or any similar topic only for you Order Now I learned from the mistakes that I made in my teen years and have helped me a lot when making decisions in work and with friends. In social health I scored sthrongest in this category I feel because I am able to listen to others problems without making it about myself. If a friend comes to me with a problem, I tend to listen to them more than give my own opinion or feedback unless I am asked. I always try to give people the benefit of doubt and don’t judge them when I first meet them. Social health also includes relationships with family and friend, I come from a close knit family and have a good relationship with my immediate family and can’t see myself not ever talking to any of them. My friendship also have the stayed the same tthroughout the years, I have the same friends I have had since high school and college. In environmental health I believe was one of many sthrongest because over the years I have become aware of global warming and the affect that is being done to our planet and resources. When I am brushing my teeth, I turn of the faucet until I need the water again; I also use energy saving light bulbs all around my house to save electricity. I have been recycling bottles, cans and paper and have even gotten some of my family members to do the same. I know that I can do more in regards to getting out there and spread the word little by little. The way that I can become sthronger in physical health is by exercising more, whether it be taking the stairs instead of the elevator or going for a walk around the block. I could also try to improve my physical health by eating healthier meals during the day and cutting out junk food and instead eat more vegetables and fruits. I can also try and improve my sleeping patterns and get more sleep during the night. The way that I can change my emotional health is by understanding me more, for example, if I am feeling mad or aggravated at some one, I can take time and compose myself and approach the situation differently. The way that I can change my spiritual health is by getting more involved in the community and do more charitable events. I have to involve myself more in nature, for example, if I go to the park I can sit on a bench and listen to the birds chirping, the wind blowing and connect with Mother Nature. Some personal choices that I can make to improve my health are; exercising, eating healthy and quit smoking. I have started to get back in the routine of exercising for at least an hour a day, I will be using the shaping technique so that I won’t overwhelm myself and quit within the first couple of days. In eating healthy I can learn to cut out junk and greasy food, it’s important that I learn this because I have a daughter myself and I don’t want her to suffer from any health issues, such as diabetes or child obesity. I have to make these choices so that I can be a good example to my daughter and she will be able to make better choices. A behavior change technique that could help me I shaping, which is when â€Å"to reach a goal, you may need to take several individual steps, each designed to change one small piece of a larger behavior† (Donatelle, 2010). This technique would help me in exercising, for example, I can begin to walk for 30 minutes a day and after my body becomes accustomed to the exercise I will add more minutes to it until I have become used to working out. Another behavior change is called visualization, which mearns â€Å"mentally practice can transform healthy behavior into healthy ones† (Donatelle, 2010). This technique could help also in my exercise, for example, if I am going up a hill I can mentally tell myself â€Å"you can do this†. This will prepare my mind so that my body will go. Another technquie I called modeling which mearns â€Å"learning behaviors by watching other perform them† (Donatelle, 2010). This would be helpful in exercising because I will have someone else who can go to the gym with me and be motivated by them just being there. Controlling the situation would mean â€Å"the right setting or the right group of people will positively influence your behavior† (Donatelle, 2010). How to cite Nutritional and Fitness Paper, Papers

Shrewsburys Tourism Marketing Plan Tourism Sector

Question: Describe about the Shrewsburys Tourism Marketing Plan for Tourism Sector. Answer: Introduction Shrewsbury is a place designed such that its business is in the tourism sector. The report examines the marketing plan that the Shrewsbury will use in order to venture into the global market. It is structured such that a background analysis of the business gets discussed; the objective that is intended to be achieved is given followed by the definition of the customer, marketing mix and end with conclusion. The Analysis of the business Market In the analysis of the business market, the research will focus on examining the micro environments and the macro environment of the business. The Micro Environment The company The Shrewsburys clear focus conscience in marketing activities points out that the organization is not contended with the state of things owing to few tourists. The business strength lies in the resources of professionalism and effective delivery of services which lead to greater power to increase to proceed and expand to greater depths. The Shrewsbury has well-established brand values, consistent in passing information and large market share. The Industry The motivating factors to the customers are diversity of attraction and quality of services and product at Shrewsbury. Shrewsbury has thrived very well to the extent of attracting client from the global market. Irrespective of the above, there is still a gap in the market that the Shrewsbury must continually endeavor to fill. The customer has high expectations on the company owing to the standards set, are conscious of time, and always striving for higher standards in order to maintain the position in the competitive market The Destination Shrewsbury selected the best destination that is appealing to the clients. The destination has proved potentialities of attracting new customers. First it is located in UK which has positive image in tourism destination and the Shrewsbury has products of high quality and has developed state of the art facilities that can handle various tasks on top of relaxation and entertainment. Macro Environment These are the external factors that influences on the business either positively or negatively from the outside. Political The UK political system is currently not stable and this might affect the performance of the business. Irrespective of the instability, Shrewsbury gets support from both the regional and national facets of political system. There are recent changes by Visit England and there marketing roles will likely influence on the businesss tasks. The county is embracing tourism through lying of strategies with the use of county tourism strategy, it is going to augment and expand marketing options for that organization (Kormishkina et al., 2015). Additionally, the Tourism board is under review so that tourism gets promoted and that the County continues to earn from the tourism sector. With this more marketing activities will be done by the board in order to promote tourism in UK which will be the advantage to Shrewsbury. As per the rates of returns experienced, the West Midlands will get large financial grants and this implies that the lower part of the region are going to up their game in the promotion of tourism. Since Shrewsbury is under this category, they are going to get a boost in the promotion of tourism to their advantage. Despite that, there is going to be increased pressure from the competitors and this may bring a challenge to the organizations position as well as affecting the local marketing initiatives. Economic The interest rates in UK have gone down. It therefore implies that there is more income to be disposed and people depending on interest have a reduction on their income. The dissolution of salary schemes is likely to present less wealth to the retired market. Although lower UK interest rates have meant more disposable income for some, those relying on savings interest have seen a cut in their income. The gradual dissolution of final salary schemes will see a less affluent retired market in the future. Thus there is erosion of relying on early retirement. The organization has to seek and develop new markets (Chaipoopirutana, 2015). The Euro city breaks and Budget flights prove affordable and this can represent a saving during short break as compared to the UK break. Owing to the situation of the economy globally, the pound has been affected and therefore the rate of exchange make UK seen by the international market as an expensive destination. Social Among the market share, the older generations of over 45 years have more time for leisure since they take break frequently. There is decrease in the family market owing to the fact that there have been increased cases of single families as well as people living singly. Owing to busy occupations, the majority of clients are less informative on the available products given that there have little time of reading magazines and newspapers. The available customers in the market share have expectation of quality service that rhyme with the value for money (Brown, 2016). The green issues and the situation of the organization in a village make sustainable tourism priority. It calls for evaluation given that over 86% of visitors use private means and there is indication that this will continue to go up even in the coming years. The organization need to encourage environmentally friendly operations. However, there is pressure on targeting green which is not going to add value to the business but rather call for more expenses and hence diversion of funding to uneconomical undertaking. Technological The advancement in technology has created an environment where clients get access to information via the internet. There is widespread use of the internet in searching for information such as the packages presented and the services available. As a result of the availability of the internet, Shrewsbury has resorted to creating a website where clients can get needed information and have invested more on on-line marketing in order to meet customer demands (Brown, 2016). SWOT Analysis It indicates the situation of the organization through the comparison of factors so that there is clear evidence of opportunities. When all these factors get combined together, it is probable to that to determine how Shrewsbury is well placed to tackle the opportunities and the challenges in a marketing perspective. Strengths The company has a brand value that is clear Wider recognition that is growing Product that is appealing Technology Market growth Expertise Weaknesses Marketing information system no completely integrated Insufficient resources and funding Slow in responding to marketing opportunities Distant marketing operations The overseas market is low Decreased awareness Reputation that is not good Partial exploitation of e-marketing Opportunities Clear target market Development of product offer Regional opportunities Support from the district level Event opportunities Threats The Euro city breaks and Budget Airlines Competitors from other UK destinations Threats from terrorism Unrest in the middle East Marketing Objectives The objectives determine what the business requires to achieve through the implementation of the marketing activities. These objectives must be consistent with the entire objective of the business. It is essential in the marketing plan of the Shrewsbury. To enhance and promote tourism, Shrewsbury endeavors to generate wealth and create jobs via the development of the tourism sector. Therefore in delivering the aim of the organization and promoting tourism, the Shrewsbury objectives to: Increase awareness of Shrewsbury as a destination for tourism, Make Shrewsbury as a destination to be desired Encourage tourists to visit Shrewsbury Create marketing opportunities as well as supporting the industry. Present information and routes to visitors The Customer In the analysis of Shrewsbury customers, it is best done with the use of segmentation strategy. Segmentation strategy entails dividing the market into segments based some variables like demographics psychographics, lifestyle, beliefs and values, benefit, geography, behavior and life stages. Demographics segmentation involves the segmentation of the market based on income, age gender ethnicity, education, household, marital status, etc. Psychographics segmentation entails the segmentation of the market based on behavior in and emotions. The attributes under consideration are attitudes, risk aversion, hobbies, traits of leadership personality among others. Lifestyle entails the manner in which people lead their lives. It encompasses entertainment, leisure, and vacation. The belief and values are another segmentation component. When the market is categorized based on these elements, the marketer examines the cultural norms that bind the people in that sector. When people ascribe to cult ure, there is a likelihood that they have similar beliefs (De Keyser, Schepers Konu?, 2015). Life stages segmentation is a way of segmenting the market based on living styles at a particular age. In this component, people with similar age have their way of leading their lives. It implies that they have particular attributes to certain products. The market gets segmented depending on geography. It details the area of span in which the target market covers. If the span is too wide then the segment gets sub-divided into smaller segments that can be manageable (David et al., 2015). Also, the market can be segmented on that basis of behavior. It is because customers behave differently towards certain product brands. According to Kameoka et al. (2015), the behavior of the client gets determined by the loyalties to the product. If the product serves the purpose and need of the customer, then brand loyalty increases to that brand. The last element that gets employed is segmentation is the benefit. A section of the market gets attracted to the product based on the benefit obtained from the product. It goes in tandem with the value ascribed to the product (Hoegele et al., 2016). In consideration to Shrewsbury, the customers get categorized based on demographic, lifestyle, life stages and geography. Under the demographic segmentation, it is indicated that age is an aspect that plays a crucial role in the market. According to Seifbarghy, Nouhi, and Mahmoudi, (2015) approximately 65% of the visitors fall at the age of 45 to 65 years under the age branding. The group under 35 to 44 years is 15% of the market. The results show that this is the category that forms the future market development (Shrewsbury, 2016). It is also established that 57% of the customers that come to Shrewsbury are married and visits the destination as couples. The segments augment the customer base of the because this is the group with the high disposable income owing to the fact that they take entertainment, leisure, and vacation during free time over special occasions. The other aspects that describe the customers are that the visitors visiting attraction site are 20%, shopping are 26%, 15% are attending festivals and events, and sight-seeing are 20%. The customers are located in various parts of UK with West Midlands having the largest customer base followed by North West, London, and the South East. Marketing Mix The section describes the marketing strategies that the organization employs so that they get the product enter into the international market. The facets of theses strategy are described with 4Ps-product, pricing, promotion and place. Each of these elements gets enumerated in detail below with consideration of Shrewsbury. Product Strategy The product is the item that an organization present to the market with the aim of meeting the need that is not meet in the market. The organization in the creation of the product through the implementation of a novel idea allows it to passes fours stages under the product life cycle. In venturing into the international market, the organization considers many factors such as culture background, religion, habits of buying and the level of income that can be disposed of. In most instances, the organization adapts marketing mix strategies that satisfy the requirements of the local demand (Liu et al., 2016). In considering Shrewsbury, the product that gets presented to the people is the destination. It is the place that gives clients the experience that motivates and attracts them. This is the product that is presented to clients. The Shrewsbury presents the destination that is ideal for varied activities ranging from events, leisure, entertainment, accommodation and recreation. In fulfilling the attributes of the destination as a product, the organization endeavors to ensure that customer perceived ideas are implemented so that they present and meet actual needs of the product. It is normally realized through research (Rahmani, Emamisaleh Yadegari, 2015). In the destination presented by Shrewsbury, customers find numerous ranges of activities thus presenting the chance for the customers to engage in a mix of tasks. As a result of this, the organization has come to be one of the visitor drivers that attract clients from different parts of the globe. The Ludlow, Shrewsburys connection, Ironbridge and Shropshire Hills are main drivers attracting visitors. The historic ambiance and heritage of Shrewsbury, extensive independent shops, the assortment of food and drink, varied festivals as well as events are other products that motivate customers to Shrewsbury (Barrett Weinstein, 2015). Additionally, the small size of Shrewsbury coupled with the convenience and the overlap of all tourists areas as well as drivers are a robust selling-point as well a possible differentiator with rival cities. The connections of the various attraction sites through passageways, shuts, cobbled streets and historic quality buildings present authentic experience to visitors of Shrewsbury. With the view of the Shrewsbury product, the organization needs to augment and full exploitation of e-marketing, create product offer so as to increase the global market which is low, venture to event planning and have a clear market (Shibata Kodama, 2015). Pricing Strategy This is the method where the organization places a value on their products after consideration of the factors employed during production. If the organization need to succeed, there must apply and adopt pricing strategies very well with the aim of getting proceeds. There are some strategies that organization can utilize and depend on organizations marketing roles. Given Shrewsbury and the marketing plan, a few of the appropriate pricing strategies gets discussed. Premium Pricing: The organization may wish to put their prices higher as opposed to those of competitors. It applies to organizations with long term name and reputation. In the case of Shrewsbury and given that it has been in the market for a long time, premium pricing strategy is probable for some of the products so that they get high proceeds and also so as to get a certain category of clients (Goi, 2015). Penetration Pricing: The strategy gets employed when the organization has a new product to introduce into the market. The technique permits the organization to place low prices at the point of introducing the product into the new market segment. It is adopted to get large customer base for the new product. This method does not give reasonable proceeds as it serves to recoup the cost incurred during production (Obasan, Ariyo Hassan, 2015). Economy Pricing: The strategy is employed with a view of presenting fare prices on the products. It is for the sake of the group of customers who are willing to get the product but cannot afford to owe to high value ascribed to the product. In considering the Shrewsbury and with the view that it gathers for varied classes of customers, it is advisable that economy pricing is put on some of the products that target low class of customers (Boon Liang, 2015). Price Skimming: It is a strategy where an organization tactically set the price based on the level of competition that is available in the market. It entails skimming of prices of products with the aim of getting maximum profit. Even though the strategy may not work in a market with stiff competition, it is appropriate when an organization applies the method by either raising product prices by a small margin or lowering prices a bit lower as compared to competitors. Shrewsbury in their marketing plan may opt to employ the method so as to promote some of their products into the new market (Katsikeas, Leonidou, Zeriti, 2016) Promotion Strategy This is the strategy that organization employs in ensuring that their products reach the intended clients. In venturing into the international market standardization of the promotional strategies is essential. The reason is the target markets is broad and cover the global market where differences factors such as religion, political climate, etc. have the influence on un-standardize strategies. In promoting the product of the organization, the company requires employing some strategies so that they get the product to the intended international market. The methods are described below Brochures and Leaflets: Brochures and leaflets are printed pamphlets that have the product together with its features and uniqueness. It forms one aspect of advertisement and requires one to have consistent tone and style of quality images. These leaflets and brochures get given to the clients in strategic points or selected big retail stores globally. For instance, the Darwin Trial presents great attraction to visitors. Its uniqueness can be captured in the leaflets. Other notable sites are the Ghost Trail, Heritage trails, etc. These sceneries can be captured in a manner that makes one get the tour of the Shrewsbury at a glance. To meet the desired Shrewsbury style, the budget allocation must be (Fill Turnbull, 2016). Print Media: Since greater awareness is needed for a mass market, the advertisement is a form that is most suitable since it is effective and fast irrespective it being expensive. Under this category, the print form of advertisement is essential. It can be in national papers media. The reason is that it is widely circulated, can stay for long without expiry and many people can get and read. Since the awareness campaign of the organization is low, the advertisement is essential to raise awareness. The Shrewsbury Company needs to allocate adequate resources in the part of promotional (Jiang, Shang, Liu, May 2015). Billboards and Posters: These are the form of advertisement meant for outdoors and are positioned in strategic positions that everyone can see. These form of advertisement permits get to reach large audiences owing to the reason that they are placed in places like highways where motorists can see with no obstruction. When number billboards are placed many strategic positions the awareness of Shrewsbury products are increased (Fill Turnbull, 2016). Public Relations: The sole function of public relation in an organization is to increase the reputation of the company. The personnel under this section in the department have the skills needed to ensure that the organizations name and the image are portrayed well to the outside world. The public relations give better comprehension of the company through the presentation of useful information that relates to the organization. As per the study by David et al. (2015), the public relation supports the marketing task in the organization by integrating the marketing goals to that of the organization and increase the awareness educating, motivating customers to purchase and to increase trust. About Shrewsbury, public relation needs to get embraced in the marketing plan so that greater awareness get ensured for the sake of expanding the market share in the international market. Place Strategy This is the method that the organization uses to make the service or the product reach to the clients intended. The product determines how the distribution gets done. Since Shrewsbury is a service industry, the distribution channel is unnecessary. The organization instead sells its products directly to the clients by making sure that many customers are attracted to the organization. It is therefore advised that direct selling is adopted for the purpose of the place. Direct selling implies getting the product directly to the client. It is probable that electronic interface gets adopted so that clients get in touch with the services. The advantage of the method is that one can experience the direct feel with the customers (Boon, Liang, 2015). Conclusion It is established that Shrewsbury has not established its reputation in the tourism business. It is with this that Shrewsbury is endeavoring to provide reputable product with standings in the global market. In the report, it gets established that the organization ought to extend the market share by making their product reach the other regions of the planet. The organization has a micro environment that is stable. Shrewsbury laid down strong strategic management with the focus on providing quality services and products to the customers. This gives the organization a lead in venturing into the global market. Also, in the industry, the organization has the good reputation that has enabled the increase in awareness and attraction from the other sectors of the market. The macro environment favors that organization. It is because the UK environment permits businesses to thrive well irrespective of instability in the political system. To penetrate into the global market, the Shrewsbury must segment the market so as to target customers from all segments. It was established that customers from age 45 years to 65 years form and age 35years to 44 years the majority of customers. The organization needs to concentrate on attracting customers under age 35 years. Also, Shrewsbury needs to adopt three skimming, premium, economy and penetration strategy. It is for the reason that every targeted segment does have differences regarding prices as well as the disposable income is not similar in all the targeted segments. Since Shrewsbury is a service industry, the distribution channel is unnecessary. It is therefore advised that direct selling is adopted for the purpose of the place. Direct selling implies getting the product directly to the client. It is probable that electronic interface gets adopted so that clients get in touch with the services. The advantage of the method is that one can experience the direct feel with the customers. Additionally, it is recommended that the organization adopt appropriate promotion strategies. It is recommended that use of brochures and posters, billboards and posters and public relation are the appropriate methods. References Barrett, H. and Weinstein, A., 2015, Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer International Publishing. Boon, B.T.L. and Liang, T.W., 2015, Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 474-474). Springer International Publishing. Brown, A.A., 2016,Impact of the macro and micro economic environment on business strategy: a case study on Lonmin Platinum(Doctoral dissertation). David, N., Schramm-Klein, H., Rank, O. Wagner, G., 2015, Customer segmentation in retailing based on retail brand patronage patterns.The International Review of Retail, Distribution and Consumer Research,25(5), pp.449-459. De Keyser, A., Schepers, J. Konu?, U., 2015, Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension.International Journal of Research in Marketing,32(4), pp.453-456. Fill, C. Turnbull, S.L., 2016, Marketing communications: brands, experiences and participation. Goi, C.L., 2015, Marketing Mix: A review of' P'.The Journal of Internet Banking and Commerce,2005. Hoegele, D., Schmidt, S.L. Torgler, B., 2016, The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?.Review of Managerial Science,10(3), pp.601-627. Jiang, Y., Shang, J., Liu, Y. May, J., 2015, Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation.International Journal of Production Economics,167, pp.257-270. Kameoka, Y., Yagi, K., Munakata, S. Yamamoto, Y., 2015, November. Customer segmentation and visualization by combination of self-organizing map and cluster analysis. InICT and Knowledge Engineering (ICT Knowledge Engineering 2015), 2015 13th International Conference on(pp. 19-23). IEEE. Katsikeas, C.S., Leonidou, C.N. Zeriti, A., 2016, Eco-friendly product development strategy: antecedents, outcomes, and contingent effects.Journal of the Academy of Marketing Science, pp.1-25. Kormishkina, L.A., Kormishkin, E.D., Semenova, N.N. Koloskov, D.A., 2015, Favorable Macro Environment: Formula of Investment Activity Growth under the Economic Paradigm Shifted.Mediterranean Journal of Social Sciences,6(4), p.163. Marak, D.R. Chaipoopirutana, S., 2015, The impact of micro and macro environment on profitability of technology companies in Thailand. Liu, Y., Li, K.J., Chen, H. Balachander, S., 2016, The Effects of a Product's Aesthetic Design on Demand and Marketing Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing. Obasan, K.A., Ariyo, O.O. Hassan, B.A., 2015, Marketing strategy and product performance: a study of selected firms in Nigeria.Ethiopian Journal of Environmental Studies and Management,8(6), pp.669-674. Rahmani, K., Emamisaleh, K. Yadegari, R., 2015, Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), pp.98-108. Seifbarghy, M., Nouhi, K. Mahmoudi, A., 2015, Contract design in a supply chain considering price and quality dependent demand with customer segmentation.International Journal of Production Economics,167, pp.108-118. Shibata, T. Kodama, M., 2015, Managing the change of strategy from customisation to product platform: case of Mabuchi Motors, a leading DC motor manufacturer.International Journal of Technology Management,67(2-4), pp.289-305. Shrewsbury (2016), Historic Shrewsbury. Retrieved from: https://www.visitshrewsbury.co.uk/shrewsbury-history.html References (Barrett and Weinstein, 2015) (Boon and Liang, 2015) (Brown, 2016) (David et al., 2015) (De Keyser, Schepers Konu?, 2015) (Fill Turnbull, 2016) (Goi, 2015) (Hoegele, Schmidt Torgler, 2016) (Jiang, Shang, Liu, May, 2015) (Kameoka et al., 2015) (Katsikeas, Leonidou Zeriti, 2016) Kormishkina et al., 2015) (Marak Chaipoopirutana, 2015) (Liu et al., 2016) (Obasan, Ariyo Hassan, 2015) (Rahmani, Emamisaleh Yadegari, 2015) (Seifbarghy, Nouhi Mahmoudi, 2015) (Shibata Kodama, 2015)

An Analysis of Heart of Darkness Essay Example For Students

An Analysis of Heart of Darkness Essay An Analysis of Heart of DarknessJoseph Conrad, in his long-short story, Heart of Darkness, tells the taleof two mens realization of the hidden, dark, evil side of themselves. Marlow,the second narrator of the framed narrative, embarked upon a spiritualadventure on which he witnessed firsthand the wicked potential in everyone. Onhis journey into the dark, forbidden Congo, the heart of darkness, so to speak,Marlow encountered Kurtz, a remarkable man and universal genius, who hadmade himself a god in the eyes of the natives over whom he had an imperceptiblepower. These two men were, in a sense, images of each other: Marlow was whatKurtz may have been, and Kurtz was what Marlow may have become. We will write a custom essay on An Analysis of Heart of Darkness specifically for you for only $16.38 $13.9/page Order now Like a jewel, Heart of Darkness has many facets. From one view it is anexposure of Belgian methods in the Congo, which at least for a good part of theway sticks closely to Conrads own experience. Typically, however, theadventure is related to a larger view of human affairs. Marlow told the storyone evening on a yacht in the Thames estuary as darkness fell, reminding hisaudience that exploitation of one group by another was not new in history. Theywere anchored in the river, where ships went out to darkest Africa. Yet, aslately as Roman times, Londons own river led, like the Congo, into a barbaroushinterland where the Romans went to make their profits. Soon darkness fell overLondon, while the ships that bore civilization to remote parts appeared out ofthe dark, carrying darkness with them, different only in kind to the darknessthey encounter. These thoughts and feelings were merely part of the tale, for Conrad had amore personal story to tell, about a single man who went so far fromcivilization that its restraints no longer mattered to him. Exposed to theunfamiliar emotional and physical demands of the African wilderness, free to doexactly as he chose, Kurtz plunged into horrible orgies of which human sacrificeand cannibalism seemed to have formed a part. These excesses taught him andMarlow what human nature was actually like: The horror! Kurtz gasped beforehe died. Marlows own journey from Belgium to the Congo and thence up the riverthen took on the aspect of a mans journey into his own inner depths. Marlowwas saved from the other mans fate not by higher principles or a betterdisposition, but merely because he happened to be very busy, and the demands ofwork were themselves a discipline. The readers perceive, too, that other whitemen on the Congo refrained from such excesses, if they did so, only because theyhad lesser, more timorous natures which did not dare to express themselvescompletely. Marlow felt that he had taken the lid off something horrible in thevery depths of man which he could not explain when he returned to the worldwhere basic instincts had been carefully smoothed over. Faced by a crisis, heeven denied what he had seen to Kurtzs Intended, though he was appalled by hislie as bringing with it a betrayal of truth which was essentially a kind ofdeath. In Heart of Darkness the sense of human waste that pervaded the story wasbest unfolded in the ivory itself. It was an object for the rich indecorations, for piano keys and billiard balls hardly a necessary item forsurvival, or even for comfortable living. In a way, it was evil, a socialluxury , an appurtenance to which people had become accustomed; and it was forevil, for appurtenances, that the Congo was plundered and untold numbers ofnatives were beaten and slaughtered brutally or casually. This view of evil waspart of Marlows conception; a utilitarian object like copper or iron would havehad its own reason for being. Kurtzs evil propensities (he collected nativesheads, he sought the evil ivory) made him so contemptuous of individual lives;for evil and life have traditionally clashed. Beauty for the few was gainedwith the blood of the many. .u84f8ae06f96b4b21debbc07134f56d3a , .u84f8ae06f96b4b21debbc07134f56d3a .postImageUrl , .u84f8ae06f96b4b21debbc07134f56d3a .centered-text-area { min-height: 80px; position: relative; } .u84f8ae06f96b4b21debbc07134f56d3a , .u84f8ae06f96b4b21debbc07134f56d3a:hover , .u84f8ae06f96b4b21debbc07134f56d3a:visited , .u84f8ae06f96b4b21debbc07134f56d3a:active { border:0!important; } .u84f8ae06f96b4b21debbc07134f56d3a .clearfix:after { content: ""; display: table; clear: both; } .u84f8ae06f96b4b21debbc07134f56d3a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u84f8ae06f96b4b21debbc07134f56d3a:active , .u84f8ae06f96b4b21debbc07134f56d3a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u84f8ae06f96b4b21debbc07134f56d3a .centered-text-area { width: 100%; position: relative ; } .u84f8ae06f96b4b21debbc07134f56d3a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u84f8ae06f96b4b21debbc07134f56d3a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u84f8ae06f96b4b21debbc07134f56d3a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u84f8ae06f96b4b21debbc07134f56d3a:hover .ctaButton { background-color: #34495E!important; } .u84f8ae06f96b4b21debbc07134f56d3a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u84f8ae06f96b4b21debbc07134f56d3a .u84f8ae06f96b4b21debbc07134f56d3a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u84f8ae06f96b4b21debbc07134f56d3a:after { content: ""; display: block; clear: both; } READ: CONCEPTS OF FITNESS AND WELLNESS EssayWhere evil ruled, it was a form of power. The evil took on magicalsignificance, becoming a kind of totem and treasure. Perhaps consciously awareof this, like the evil he had become, Kurtz gained his power, indeed hisidentity and being, from the ivory he coveted. In a world of evil, the mostgreedy collector was often supreme. Cruelty was indistinguishable from thevision of Kurtz, a vision of power and control which the ivory provided for him. Ivory, and thus evil, was merely a base on which he grew rich and powerful. Kurtz had risen above the masses standing on his pile of ivory. Kurtz, evil,and ivory were interconnected: he was ivory: He Kurtz looked at least seven feet long. His covering had fallenoff, and his body emerged from it pitiful and appalling as from a winding-sheet. Icould see the cage of his ribs all astir, the bones of his arm waving. It wasas though an animated image of death carved out of old ivory had been shaking itshand with with menaces at a motionless crowd of men made of cloth and glitteringbronze. The interconnection of Kurtz, evil, and ivory had far-reachingramifications in Marlows tale. Heart of Darkness, was ostensibly a journey,Marlows, to the source of evil and power up the Congo; and yet the readerrecalls mainly stagnation. Time and space were halted in that jungle outpost,and Kurtz, that demon of energy, was ill, passive, awaiting death even as hemade plans. The scenes of his final hours were images of futility and apathy. His evil impotence, the root of both his power and powerlessness, wasincorporated into both tone and theme. Marlows adventure in the Congo was an experience that led not only tophilosophical conclusions but to a physical and nervous collapse. Marlowshealth was ruined. He was profoundly shocked by the exploitation of the natives,and the dark, primitive jungle chaos haunted his imagination. Witnessing theevils in the jungle allowed Marlow to do what Kurtz had failed to do: he wasable to repress the evil side of his nature and force his mind into safer, moralchannels of thought. He kept his sanity by suppressing the sense of horrorwhich had dominated Kurtz and forced him to become evil. Marlow saw thesickness in the whole account of the exploitation of the natives, and thesavagery he felt within himself, in the hypocrisy of men who wanted to bothimprove the brutes and to exterminate them. Since everything that was necessaryto Marlows sanity was parallel to Kurtzs, he could not crawl out of Kurtzsmind for even a second. Hence the difficulty he had in putting down the heathenin himself intensif ied. It is evident that Conrads Heart of Darkness is a story of therecognition of, in Marlows case, the potential of evil corruption in himself;in Kurtzs case, the recognition and acknowledgement of the evil he had become. It is a tale of the acceptance of a hidden evil side in everyone. Marlow andKurtz were alike in their recognition of this evil, yet they differed in themanner with which they dealt with it. Marlow peered over the brink of the abyssthat Kurtz opened before him. Marlow judged Kurtz a moral hero for his directstare into the heart of darkness, and for his candid judgment of its horror. AsMarlow found himself looking into the abyss, he was able to turn back, andreject his own potential to become what Kurtz had become. As he judge Kurtzs proclamation of; horror to be a kind of affirmation,a sort of belief expressed with a terrible candor and vibrating with a noteof revolt, so we might judge Marlows expression of his indignation andcontempt to be a kind of moral heroism. Category: English